SES Launches 4K

Jurandir Pitsch, vice president of sales for Latin America and the Caribbean for SES, announces the company’s 4K service for Latin America.

SES, a provider of broadcast satellite connectivity globally, announced Tuesday that it has launched a 4K service for Latin America, just in time for the 2018 World Cup. The company already provides 4K channels in many regions, but this expansion is timed perfectly for the soccer-wild South and Central American markets. Meanwhile, SES has been growing its 4K offerings, including one with HDR content.

“We’re able to build up the largest 4K portfolio of any provider,” said Jurandir Pitsch, vice president of sales for Latin America and the Caribbean for SES. “Last year we launched the first HDR channel.”

SES has signed up many cable and broadcast customers in the United States, and worked with NBC recently to provide 4K transport for the 2018 Winter Games. SES will use two of its satellites, SES-6 and NSS-806, to provide coverage of the entire region, with SES-6 focused on Brazil. Later this year, the functionality now on NSS-806 will be replaced with the newly launched SES-14 satellite.

Once SES-14 is in operation, the lineup of 4K and HD offerings will expand significantly, according to Pitsch. In the last year, SES has seen growth of 18 percent in the Latin American market. The company transports more than 300 4K and HD channels on its satellites.