Podcasting: ‘Why People Are Listening to More Audio’

Podcast creators (and fans) will have several new opportunities to learn about relevant technology, crafting compelling audio content, monetization and more.

“We have greatly expanded podcasting’s presence at NAB Show to help individuals and businesses understand and implement the latest technologies and content strategies to capitalize on the medium’s growing popularity and potential,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown.

Attendees who enter the Grand Lobby in Central Hall will have the unique opportunity to watch and listen to various podcasts as they are recorded in the new NAB Show Podcast Studio, located next to The M.E.T. 360 Studio. The Podcast Studio is built with an IP infrastructure and features the latest audio, video and streaming technologies.

Elsewhere on the show floor, several podcast-centric exhibitors have banded together in the Podcasting Pavilion in the South Upper Hall. The space will feature companies including blubrry, Libsyn, Voxnest, Podbean, Zype, TuneVu and others with a focus on on-demand audio — in addition to Podcast Engineering School representatives available to answer questions in a designated “Ask the Expert Area.”

“As part of the Podcast Pavilion area, we are excited to provide eight microphones for you to test-drive side by side (and actually email your individual recording [to yourself] afterwards), as well as answer your podcasting questions in our ‘Ask the Expert’ area,” said Chris Curran, host of “The Podcast Engineering Show” and founder of the Podcast Engineering School. “The Podcast Pavilion features industry experts and information that you won’t find anywhere else.”

“We are excited to see NAB recognize the category and have a pavilion for the podcasting space,” said blubrry CEO Todd Cochrane.

Additionally, a new conference track, “Content Strategies for Podcasting,” is scheduled for today. The program will consist of four sessions and is sponsored by “The NAB Podcast.”

“Podcasting is exploding. One in five Americans is listening every month. The business is on a trajectory to a billion dollars,” said Amplifi Media CEO and Sonic Ai co-founder Steven Goldstein. “And big companies are jumping in, from NPR to the New York Times, to Dell Computer and Oral B. We will be bringing together top executives from several of the leading podcast companies to talk about how people are listening, what’s working and why people are listening to more audio than ever.”

The track will kick off this morning with a trends-focused session hosted by Goldstein. The panelists for “Ahead in 2018: This Year in Podcasting” are Midroll Chief Revenue Officer Les Friedman; Panopoly CEO Brendan Monaghan; and Libsyn Vice President of Podcaster Relations Rob Walch. Triton Digital President of Market Development John Rosso was also tapped as a presenter. They will cover analytics, distribution tactics, monetization opportunities, new content streams and more.

Next on the agenda is “The Anatomy of a Podcast Hit,” hosted by Voxnest Vice President/Head of Partnerships Rob Greenlee, which will take attendees behind the scenes of hit podcasts. “Tenderfoot TV” co-founder Donald Albright and creative producer and podcast co-host Meredith Stedman; “Up and Vanished” and “Atlanta Monsters” co-creator and host Payne Lindsey; and Randy Thomas, host of “Music Connection Magazine Podcast” will discuss audio storytelling, the benefits of the medium, challenges, the future of podcasts and more. Kara Mayer, host of “Really Famous,” will serve as a moderator.

In the afternoon, Podcast Movement co-founders Jared Easley and Dan Franks will co-host a session titled “The Mechanics of a Quality Podcast.” Easley says this session will help podcasters “with their preparation efforts.” Panelists and podcast hosts Harry Duran, Rich Jones, Erica Mandy, Allison Melody and Addy Saucedo will share hosting tips and present some tips for scripting.

“Paychecks and Balances” host Rich Jones will give his advice for interviewing. “The Podcast Planner” host Addy Saucedo will offer guidelines for good podcast structures. Finally, Alison Melody, co-host of “Food Heals Nation,” will dish on marketing strategies for podcasts.

The day ends with Jacobs Media’s Seth Resler, who will host the “The Podcast Aircheck.” This session will feature an industry panel offering live insights into podcasts that are poised for popularity in 2018. Panelists include Justin Chase, Beasley Broadcast Group; Dan Franks, Podcast Movement; Valerie Geller, Geller Media International and Mercedes Martinez, Entercom. Angela Copeland, Copeland Coaching Podcast and Charles Yao, Jason Villamater and Zac Elkhaldy, all from the podcast PlugOneTwo will be featured as the podcasters being airchecked.