Media, sports and technology, oh my. No matter where you find yourself on the floor of the Las Vegas Convention Center this year for NAB Show, the program is full of panels and Super Sessions that will address many of the hot button issues in the industry — from UHD to live streaming of sports. Here’s a quick peek at what will be available.
CONTENT AT THE CENTER OF MEdIA TRANSFORMATION
April 24, 2–3 p.m.
Consumers have a number of different ways to watch TV nowadays, so what is the best way to market them in this brave new world? This panel, moderated by Cable & Telecommunications Association for Marketing President Vicki Lins, will debate the challenges, share insights into engaging with connected consumers and define success as the media landscapes transform around them.
VIDEO PLATFORMS OF THE FUTURE
April 25, 4:15–5 p.m. A panel of content experts that includes Dwayne Benefield of Sony Interactive Entertainment America, Mashable Found- er and CEO Pete Cashmore, Bleacher Re- port’s Rich Calacci and Steve Shannon from Roku will discuss the next frontier of video content production, distribution and consumption.
ENTERTAINMENT MAKING IT IN THE MAJOR LEAGUES: HOW A VIRAL VIdEO ON FUNNy OR dIE BECAME THE IFC SERIES “BROCKMIRE”
April 24, 3:15–4:15 p.m.
Join Hank Azaria, executive producer and star of IFC’s “Brockmire,” with co-star Amanda Peet and IFC President Jennifer Caserta as they discuss the making of the critically acclaimed new series.
THE REAL STORY: A TAKE ON SyNdICATEd ENTERTAINMENT NEWS WITH FOX TV’S FRANK CICHA AND TMZ’S HARVEy LEVIN
April 24, 3:30–4 p.m.
Get the real story behind the FOX TV/ TMZ relationship from two executives who helped create it. Hear how TMZ evolved from a web brand about celebrities into a syndicated entertainment property and how the show’s debut on FOX stations pushed boundaries and presented an influential new format.
CELEBRITY EXECUTIVE OFFICERS: HOW THESE CEOS MANAGE REALITY
April 24, 4:15–5 p.m.
Larry King will interview entrepreneurs and corporate CEOs who have transitioned their business successes into hit television series.
THE INTRIGUING TALE OF AMAZON PRIME VIDEO’S “THE MAN IN THE HIGH CASTLE”
April 25, 2:15–3:15 p.m.
Executive producer Daniel Percival and cast member Joel de la Fuente (as Chief Inspector Kido) will discuss the production of “The Man in the High Castle” and what made it such a successful OTT series that is changing the television landscape.
THE FORCE RETURNS: “ROGUE ONE: A STAR WARS STORY” SUPER SESSION
April 26, 2–3 p.m. See some great behind-the-scenes footage and hear how sound and visual effects teams worked together to produce another box- office hit for LucasFilm.
ULTRA HD BROAdCASTING COMES OF AGE
April 24, 10:30–11:30 a.m.
UHD continues to be a topic of much coversation in the TV industry and Arlen Com- munication’s Gary Arlen will lead a panel discussing new developments. Hanno Basse of 20th Century Fox Film Corp., Madeleine Noland from LG Electronics and Capitol Broadcasting Co.’s Pete Sockett will discuss HDR, UHD consumer displays and early deployments of UHD over ATSC 3.0.
NEXT GENERATION IMAGE MAKING – TAKING CONTENT CREATION TO NEW PLACES
April 25, 10:30–11:30 a.m.
It’s an exciting time for image making with the emergence of light field, volumetric capture, computational photography and generative imaging technologies attempting to blur the line between live action and computer-generated imaging. Gavin Miller of Adobe, Andrew Shulkind from Technologist, Jon Karafin of Light Field Lab Inc. and Steve Sullivan from Microsoft will pair up to share the science behind these new developments.
REACHING FOR THE STARS: CONNECTING TO THE FUTURE WITH NASA AND HOLLyWOOd
April 26, 10:30–11:30 a.m.
NASA and Hollywood continue to serve as an inspiration to one another, and a panel of scientists and filmmakers will be on hand to explore just how these collaborations continue to result in new and exciting outcomes.
SpORTS MEdIA AND ENTERTAINMENT A NEW ERA OF LIVE ENTERTAINMENT STREAMING
April 24, 12–12:45 p.m.
Speakers who include Steve Hellmuth of NBA Entertainment, Dan Reed of Facebook, Chris Wagner of NeuLion and Brian Atlas of ETN Media Inc. will touch on how the way people watch live events is changing with the emergence of streaming technologies; the capabilities of streaming video providers; and some of the advantages for brands and content rights holders.
THE NBA’S GOLDEN AGE OF INNOVATION
April 25, 3:30–4:10 p.m.
NAB Show attendees can take to the court with NBA Deputy Commissioner and COO Mark Tatum as he delves into how the league is driven by new forms of content creation and distribution, including VR and OTT services.
SPORTS AND THE BUSINESS OF BROAdCAST
April 26, 12–1 p.m. Facebook and Twitter have been two of the bigger companies jumping into the sports broadcasting world, providing more screens and more choices for viewers. But how can sports properties and broadcasters leverage innovation and technology to satisfy the next generation of sports fans? Turner Sports’ Craig Barry, along with Todd Goldstein of AEG, Keith Wachtel from the NHL and Chris Granger of the Sacramento Kings will discuss.
GOOGLE AT NAB SHOW
GOOGLE AT NAB SHOW: VR VIDEO — BUILdING A BETTER MOUSETRAP FOR CREATORS
April 25, 2:30–3 p.m.
In this session, Matt Apfel, director of VR Video at Google, and Julina Tatlock, founder and CEO of 30 Ninjas, will share their adventures in producing some of the most popular VR video experiences to date, and the hurdles and opportunities VR video holds for creators.
GOOGLE AT NAB SHOW: THE ALGORITHMS THAT POWER WEB VIdEO
April 25, 2:30–3:15 p.m.
Listen to an open conversation between Netflix and Google about the future of internet video with regard to advanced video algorithms for compression and quality measurement. Topics will include Netflix and Google business motivations for algorithm research, the Alliance for Open Media, VMAF and VP9.
GOOGLE AT NAB SHOW: MEdIA INNOVATIONS — BRIdGING THE GAP BETWEEN LINEAR TV AND DIGITAL
April 25. 3:45–4:30 p.m.
Google’s Shane Peros, managing director of Global Broadcast, Media and Entertainment Partnerships, will lead a discussion with some of TV’s brightest CTOs and business leaders on how to best capitalize on the op- portunity afforded by digital technology.
SPONSORED SUPER SESSIONS (Open to all attendees.)
INTEL PRESENTS: THERE’S REVOLUTION IN THE AIR — HOW TECHNOLOGy IS TRANSFORMING MEDIA, ENTERTAINMENT AND BROADCASTING
April 24, 11:30 a.m.–12:20 p.m.
The entertainment industry could look very different in the near future with the emergence of mobile technology, virtual reality and other immersive technologies. Intel is sponsoring a panel led by its own Jim Blakley, with Carnegie Mellon University Professor David Andersen, Dave Ward from Cisco Systems and A.R. Rahman, to look at how technology will change how content is created and distributed.
NEWTEK PRESENTS BROAdCAST MINdS: “THE POWER TO SEE AHEAD”
April 24, 4:30–5:30 p.m.
Sponsored by Newtek, Jim Louderback of Wochit is set to lead a session on current trends in video and what opportunities lay ahead.
CISCO PRESENTS: THE NAKED TRUTH ABOUT MEdIA PROdUCTION IN AN IT STACK
April 25, 11:30 a.m.–12:30 p.m.
Jim Blakley and Dave Ward pull double duty at the show, this time joined by Andrew Lippman from M.I.T. Media, for an examination of the common IT infrastructure that the broadcast media industry is heading for.
HUAWEI PRESENTS: ACCELERATE UHD EXPERIENCE ADOPTION
April 26, 12–1 p.m.
While UHD technology is making strides, there are still a number of elements — from consumers to its application — holding it up. Huawei is sponsoring this panel for a deeper look at how to continue to move UHD forward.