Exhibitor News: Globecast


GlobecastBOOTH SU9910  Globecast is introducing Server Side Dynamic Ad Insertion (SSDAI). SSDAI detects and substitutes broadcast ads with more personalized or targeted ads.

As part of a new partnership with Sniffer-Cat patented cloud-based technology, Globecast’s expanded offering allows media owners and their service providers the ability to automate and simplify their OTT migration by employing automated cue point detection, ad insertion, channel scheduling and advanced data analytics.

The technology was designed to simplify and address market changes from consumers’ ever-evolving viewing habits. With no cap-ex infrastructure investments and virtually no learning curve for users, SSDAI is creating new revenue streams for content owners.