Akamai has integrated Adobe Primetime ad insertion capabilities into its network in an effort
to simplify the way online video ads are delivered. The server-side advertising offering is
designed to combine the scale of Akamai’s global CDN with the reach of Adobe Primetime
and its ad insertion technology.
Red Bull Media House and Turner Broadcasting are already in the early trial stages as part of
a technology preview.
Akamai said it and Adobe have a history of collaboration, and the companies are leveraging
their experience and expertise to simplify advertising across devices and platforms.
Server-side ad insertion is intended to offer benefits to advertisers, content providers and
consumers, including monetization opportunities; reliability and limitless scale; increased
device reach with faster time to market; improved viewing experiences and resiliency to ad
blocking; enhanced operational visibility through analytics.
Beta availability is scheduled for the second quarter of 2015.