Bitmovin CEO Stefan Lederer revealed that his company, which provides media players, encoders and analytic tools, sees artificial intelligence (AI) technology as a highly beneficial tool and has taken a very positive position on its deployment.
“For this NAB Show, one of our big announcements is that we are now applying artificial intelligence and machine learning to our products,” said Lederer, speaking in a Tuesday morning news conference. “This is not just [adding AI] to the product line because it’s cool. We are using AI to better understand the characteristics of video products and optimize the video encoding process, and to get a better feeling as to how to distribute the bits” and best encode the content. He added that AI will be finding its way into all Bitmovin products.
Lederer also hailed the completion of the “next-gen” media encoding standard AV1.
“AV1 is now basically finished. Now it’s up to industries to build products around it,” he said. “It’s an ‘open’ product and there are no license or patent issues,” he said, observing that its encoding efficiency provided gains of more than 40 percent compared to technology now in use. “Over the next few years [manufacturers] are going to add AV1 into more and more of their devices. We are trying to show the benefits of AV1.”
Bitmovin’s Stefan Lederer embraced the benefits of AI at a Tuesday press conference.