Blackmagic Design CEO Grant Petty admits that the company spends time manufacturing products that “we think are cool, and then we love to see how creatively our customers use them.”
This year, BMD is intent on finding solutions to problems it has identified in the production pipeline. The new Blackmagic Duplicator 4K, Petty explained, “creates a bridge” between UHD acquisition and delivery. Customers can record 4K content in real time, which is then encoded using H.265 onto 25 separate SD cards. Petty thinks this is “an extremely affordable and convenient way to deliver Ultra HD content directly to consumers.”
BMD also revealed its IP production strategy, with Petty noting, “We need to make sure our IP products are low cost, easy to use and are open standard so the broadcaster always has control.” With that in mind, the company is adopting the TICO compression technology from intoPIX for its products. “The TICO codec delivers incredible image quality with extremely low latency,” Petty said.
Additional product releases included the Blackmagic URSA Studio Viewfinder, a new OS for the Blackmagic URSA Mini that significantly increases the capabilities of the camera, the Blackmagic Video Assist 4K monitor and recorder and the Blackmagic MultiView 4.