Exhibitor News: Prime Focus Technologies

Booth SL9605 Prime Focus Technologies’ CLEAR Digital Lab acts as a “media universe” for secure content operations, from acquisition through distribution and archive.

The CLEAR Digital Lab uses the scalability and global accessibility of the Microsoft Azure cloud to give production houses and studios greater creative control, faster decision-making capabilities, efficient workflows, supply chain freedom and lower production costs. CLEAR Digital Lab connects the production ecosystem, enabling people to collaborate across the supply chain and for tasks like editorial, visual effects, sound, localization, mastering and distribution.

PFT built the CLEAR Digital Lab around the CLEAR Media ERP’s DAX Production Cloud software and Cloud MAM software modules to handle files of different resolutions and content types, as well as tracking jobs and managing media logistics across production supply chains.