Exhibitor News: Yospace

BOOHT SU3414  Yospace is demonstrating its server-side ad insertion capabilities, detailing methods to scale programmatic with low latency for major live events, implement a joined-up monetization strategy across live and VoD, monetize DRM-protected content using MPEG-DASH or HLS with CMAF, and protect first-party viewer data from exposure to third parties.

Because programmatic systems need adequate time to respond in a major live event, Yospace’s prefetch system allows ad calls to be made early, allowing time to return a full pod of ads for each viewer, while prebidding was developed to replicate the benefits of web header bidding for video. By calling all supply-side platforms simultaneously, the highest available CPM can be secured for each ad spot.