Game Rendering Augments Vizrt Reality

During the past year, incoming Vizrt CEO Michael Hallen asked current users what they’d like to see from the company, and the answer surprised him. “If there’s anything they want,” he said, “it’s even more innovation.”

Hallen shared his story at a Vizrt press conference on Sunday at NAB Show. Continuing innovation is evident throughout Vizrt’s offerings this year, he added.

“2017 has started very well for the company,” Hallen said, citing growth measured by new orders, up 35 percent in the Americas. “That’s important,” he said. “If we’re going to deliver innovation, we need to continue to grow and be profitable, and we are.”

Dr. Stephan Würmlin Stadler, chief product officer, cited continued innovation in support of the almost 200 Vizrt virtual studios on air today, some of whose users are exploring “virtual/physical studios” that extend existing physical sets and locations with virtual elements. “This is a rising trend in our industry,” Stadler said.

Stadler revealed a Vizrt partnership with gaming technology developers Epic and Ncam that integrates Unreal Engine 4, a gaming content renderer, within the Viz Engine framework. Vizrt’s augmented reality toolset is heavily featured in the company’s live booth demonstrations.