One thing Grass Valley has noticed when talking to customers — whether they’re still transitioning to HD or to 4K, or focusing on the best means of getting programming to multiple consumer devices — is that content is the key denominator, said Dave Cohen, marketing and communications executive for Grass Valley. “It’s all about acquiring content and moving it efficiently.”
How, for example, do you get to 4K without breaking the bank? How can you create a 4K acquisition environment that handles up and down converting, and make sure that scenario matches your existing production workflows?
High dynamic range is another big issue for Grass customers, according to Cohen. And how do you move smartly into IP and realize cost savings at the same time?
Grass Valley has an answer in the form of its Broadcast Data Center, which works to bring IT into a broadcast workflow via IP. The newest solutions are taking stock of the hybrid nature of working in both IP and SDI.
“Today we’re able to create broadcast environments that rely on IP, but operate in the ways that SDI workflows occur,” Cohen said. The company’s GV Convergent is a hybrid IP/SDI router control and configuration system that can manage facility routing as a facility from SDI to IP.
The company is also looking to take its switcher expertise to smaller markets. A new, smaller frame will be introduced as part of the Korona switcher panel known as the K-Frame V-Series. The new IP-capable K-Frame V-Series is 3RU, a size that gives markets such as houses of worship or education — that have not traditionally had the budget or space for a larger Grass Valley switcher model — to invest in a smaller version.