Booth SU 3202 Masstech has moved all its media asset management, workflow and archive systems to the cloud and brought its CloudFlex technology to the NAB Show floor as an example. The CloudFlex technology enables hybrid workflows for tasks such as transcoding, processing media and “bursting” into the cloud for additional computing capacity. New storage technology support is also now available in the cloud, with Masstech integrating with Amazon S3 and Dell EMC Elastic Cloud Storage.

A pair of enhancements for automated metadata creation is also on display. Updates to Masstech’s MAM technology include support for unstructured metadata with the ability to identify core concepts to create structure metadata. The new technology also offers integration with Avid’s MediaCentral|UX for access to all of Masstech’s MAM functionality and increased integration with news environments through an updated HTML5-based plug-in.