NextRadio Announces In-Dash Radio Integration

“Just like any other connected car solution,” said NextRadio President Paul Brenner, “measurement of in-car listening will evolve with the interactive experience.”

“We want to deliver a gateway to provide radio to the next generation,” said Jeff Smulyan, CEO of Emmis Communications, as he opened NextRadio’s press conference Monday.

NextRadio President Paul Brenner revealed that Cumulus and Westwood One had recently joined the TagStation cloud-based data service. He also announced that the company is working on an app interface and an embedded common source for in-dashboard vehicle integration for its radio app with various car manufacturers.

The company then demoed the technology in collaboration with Abalta Technologies. It says that the TagStation-powered solution provides a common source for more than 15,000 stations across the United States as well as a number of stations in Latin America, while ensuring driver safety thanks to a non-distracting, easy-to-use interface.

“Gauging by the reaction of our smartphone app users to interactive radio capability and automaker responses to our in-dash version, we are clearly moving toward fulfilling a need for broadcasters to provide parity for the in-car listener experience,” said Brenner. “And just like any other connected car solution, measurement of in-car listening will evolve with the interactive experience.”

In addition, on Monday afternoon NextRadio led a “Dial Report” session about its radio campaign measurement tool and the data it can provide for measuring broadcast radio in a digital world. The company demoed its streaming app, scheduled for release in summer, which brings radio to devices without FM chips.