Prime Focus Technologies

Booth SL 9605 Prime Focus Technologies is showcasing its new Dax Production Cloud software. Based on Dax with Digital Dailies and part of the company’s flagship product Clear Media ERP, Dax Production Cloud consolidates assets into a single repository, which can be securely accessed by authorized stakeholders throughout the content lifecycle.

Dax Production Cloud allows the use of the same system for both dailies and post-production workflows. It enables editorial, creative agencies, VFX and localization vendors to collaborate, service and distribute media, all on the same software.

With high-res content on the system, users can have seamless access to other Clear modules like Promo Operations that allow end-to-end business process orchestration for promo creation, including automation of promo versioning using Adobe Premiere Pro CC.