Q&A: Philippe Generali, CEO/President of RCS

Q: RCS is an NAB veteran. What’s your favorite thing about the show?

A: As the world’s largest broadcast software company with software in more than 10,500 stations, the NAB Show in Las Vegas is the best way for us to see as many people as possible. We get to talk to our clients and old friends, and make new friends and potential clients at the show. RCS has never missed an NAB Show in Vegas in the history of our company. During good times and the tough times, we’ve been there.

Q: What’s the latest and what will visitors to the RCS booth expect to see?

A: We always listen to our customers and when they told us they wanted to do things on their mobile devices, we answered very quickly with a complete line of RCS2GO products: Zetta2GO, Selector2GO and Aquira2GO.

For example, Zetta2GO lets them fire Hot Keys right on the air, whether they are moving around in the studio or doing a remote at a dealership. By the way, RCS invented Hot Keys and has a trademark on it, so it’s only natural for us to constantly modernize this staple of automation systems. Users can also record and insert a voice track right from Zetta2GO from their office or from their home. Or start a macro to launch any procedure back the station. No need for a printed log at the remote, you can see what is coming up right on the mobile device. They can monitor in real time one or many of their channels on a tablet: the possibilities are endless!

Q: What can a radio person expect in mobile music scheduling?

A: As you know, RCS also invented music scheduling with a computer, so our latest innovation, Selector2GO takes this to a whole new level. Imagine being able to schedule your logs from wherever you are, then edit your logs: juggle, insert, manually edit your schedule. We have also been the first and only system allowing to run multiple logs from one single song database: your FM, your HD channels, your different curated streams. They are all accessible on a tablet or mobile phone. And the best part, with full real-time integration with Zetta, all your changes instantly show in your automation system.