With dozens of new product introductions, a newly integrated product line, and a continued focus on 4K, IP and HDR technologies, the freshly monikered SAM comes into the NAB Show with an equally ambitious agenda.
Leading the pack is the introduction of Kula, which SAM CEO Tim Thorsteinson said is the company’s biggest introduction this year. This new range of multiformat switchers combines SD, HD and 4K capabilities, but also is competitive with less expensive production switchers, giving SAM an entrance downmarket into house of worship and education markets.
“I think there will be a long SDI hardware tail in the business,” Thorsteinson said at the company’s Sunday morning press conference, “but the product price point has to be [there]. So we’re trying to push technology downmarket to make it attractive to a broader market.”
The Kula technology heeds the industry’s trend that products can handle different formats along with taking a step to eliminate the need for external conversion equipment. The switcher offers expandable control panels, up to five key layers per M/E and up to 36 inputs and 18 outputs.
The company also introduced the SAM News Solution, which offers a platform for publishing to social media; new 4K solutions within the company’s switcher, server and post products; and new software- driven platforms designed to ease the transition to a datacenter model.