Kicking off Sony’s press conference, Katsunori Yamanouchi, the president of Sony’s Professional Solutions Americas group, said, “We’re adding to our theme the concept of Powering Today … Transforming Tomorrow.”
In line with that initiative, in January, Sony launched its Media Solutions Division, harnessing the power of cloud collaboration and automation to develop and bring to market customized technologies for content owners/creators, distributors and platforms.
“We’ll show you that Sony is delivering end-to-end solutions of 4K/HDR, IP Live and media workflows.”
Sony’s new live production switcher, the XVS-9000, is being demonstrated this week. It is designed to address the demands of advanced 4K and HD projects produced with high dynamic range (HDR) imagery.
A recent transatlantic test of the switcher showed that a technical director in London could switch a show in New York without the effects of latency.
Sony also announced the PXW-Z280, which the company described as the world’s first 4K three-chip 1/2-inch camcorder, and the FS5 II, which features 4K HDR, 120 fps performance and RAW capabilities, among other model improvements. The new HDCU-3100 camera control unit brings IP capabilities to Sony’s system cameras.
Sony’s first 8K camera, the UHC-8300, is being shown in the United States for the first time at NAB Show. Also announced, HDR capability is being added to several of Sony’s existing cameras via firmware updates.
The backdrop to the press event was Sony’s 32 feet x 18 feet Crystal LED screen running in 8K x 4K-mode. The display sports a 1,000,000:1 contrast ratio.
The handheld PXW-Z280 features 4K three-chip 1/2-inch Exmor R CMOS image sensors.