While Sony has always been famous for its expertise in imaging technology, the company is also known for its focus on the entire production workflow; hence the addition of the word “Go” to its recurring “Beyond Definition” NAB Show theme this year.
“We strive to drive our business in two aspects in particular,” said Katsunori Yamanouchi, the new president of Sony Professional Solutions America, at a press conference last month. “One is content value, but at the same time there is another angle, workflow efficiency. By providing [these two aspects], we strive to position ourselves as not just a simple supplier but as a trusted business partner.”
With more content providers moving to 4K, the addition of high dynamic range and wide color gamut is becoming increasingly important to Sony’s customers, including those who are thinking of adding HDR to HD workflows.
To make the conversion to HDR possible for the various markets, Sony has developed the concept of “SR Live” (Scene Referred Live Workflow), which encompasses the company’s line of cameras, conversion gear and monitoring equipment. SR Live now supports simultaneous production of HD HDR and HD SDR, similar to 4K HDR.
A large portion of the company’s NAB Show booth will be dedicated to its “IP Live” solutions, which this year will include a production data center that will serve as the “IP nerve center” for the booth.