Sony Expands 4K Push

Sony will highlight new technologies for every area of broadcast and production — from 4K to IP to wireless streaming solutions. The company has added improvements and features through firmware updates to existing cameras.

“That’s an area where Sony has done a terrific job with cameras like the F65, F55 and others,” said John Studdert, vice president, U.S. sales and marketing for Sony’s Professional Solutions Americas. “For example, in the F55, our sixth firmware release, coming out in the April-May timeframe, will add support for Pro Res RGB.”

In the past several years, Sony has shown a growing family of lenses aimed at cameras with its E-mount lens mounts. This year will see four new α (Sony Alpha) E-mount lenses, as well as two sets of new ultra-wide and fisheye converters.

Sony also will introduce the BVM-X300, the company’s first 4K OLED monitor. Based on Sony’s Trimaster EL OLED panel technology, the new monitor combines 4K resolution with high dynamic range and a wide color gamut display. The HDR mode lets users view the entire range of an image accurately and clearly.

Sony also is demonstrating a range of content distribution options, from IP-based technologies to live streaming and wireless file transfer for ENG applications using Sony’s XDCAM wireless-enabled shoulder-mount and compact camcorders.