John Studdert, vice president, sales and marketing, at Sony Professional Solutions Americas, opened the company’s NAB Show press event by noting that its customers had sent it a clear directive on the evolution of its products. “We’re responding with new products for the creation and delivery of 4K HDR over IP, with workflows that support high-quality, low cost production and everything in between,” said Studdert.
The company wowed last year’s NAB Show attendees with the HDC-4300 4K camera, the marketplace’s only camera with three full-4K sensors. Studdert said, “The 4300 has become the standard for live entertainment and sports production.” This year, Sony unveiled an ultra-high frame rate camera, the HDC-4800, which provides enhanced high frame rate capabilities: 8x at 4K and up to 16x in full HD.
Answering the requests of color graders and post-production editors, Sony debuted the PVM-X550, a 55-inch OLED quad-view display with 12-bit signal processing. It supports HDR through various Electro-Optical Transfer Functions.
Building on its full-4K 2/3-inch Exmor R CMOS sensor technology, Sony unveiled the PXW-Z450 XDCAM shoulder-mount camcorder, which captures 4K (3840 x 2160) picture quality. It includes strong lowlight performance and networking features for workflows with a fast turnaround.
Also introduced was the second generation of Sony’s Optical Disc Archive System, which doubles the transfer rate and doubles capacity of a single cartridge to 3.3 TB.