Sony Unveils 4K HDR-Ready Equipment

Sony’s 4K HDC-4800 camera, flanked by Alec Shapiro, president of Sony Professional Solutions of America, and Hiroshi Kiriyama, senior general manager, Media Segment Business Division, Sony Corp.

John Studdert, vice president, sales and marketing, at Sony Professional Solutions Americas, opened the company’s NAB Show press event by noting that its customers had sent it a clear directive on the evolution of its products. “We’re responding with new products for the creation and delivery of 4K HDR over IP, with workflows that support high-quality, low cost production and everything in between,” said Studdert.

The company wowed last year’s NAB Show attendees with the HDC-4300 4K camera, the marketplace’s only camera with three full-4K sensors. Studdert said, “The 4300 has become the standard for live entertainment and sports production.” This year, Sony unveiled an ultra-high frame rate camera, the HDC-4800, which provides enhanced high frame rate capabilities: 8x at 4K and up to 16x in full HD.

Answering the requests of color graders and post-production editors, Sony debuted the PVM-X550, a 55-inch OLED quad-view display with 12-bit signal processing. It supports HDR through various Electro-Optical Transfer Functions.

Building on its full-4K 2/3-inch Exmor R CMOS sensor technology, Sony unveiled the PXW-Z450 XDCAM shoulder-mount camcorder, which captures 4K (3840 x 2160) picture quality. It includes strong lowlight performance and networking features for workflows with a fast turnaround.

Also introduced was the second generation of Sony’s Optical Disc Archive System, which doubles the transfer rate and doubles capacity of a single cartridge to 3.3 TB.