Booth N5006 StreamGuys is broadening its advertising support for online content delivery with the integration of Google DFP software for live, dynamic advertising. Available in SGplayer, an HTML5 and Flash media player for web and mobile playout, Google DFP integration gives broadcasters, podcasters and content publishers a simpler approach to stream monetization.

Google DFP is an ad management solution that helps content providers and publishers sell, schedule, deliver and measure digital ad inventory. With Google-powered ad delivery at its core, users get fast and responsive service for seamless display of banners and video pre-rolls. Leveraging SGplayer’s HTML5 capability, users also have compatibility across all desktop and mobile devices to maximize ad impressions and audience reach. The DFP flexible ad targeting and audience segmentation allow users to schedule ads by channel and time of day.