WideOrbit

Booth N5229, N5829

WideOrbit’s WO Traffic, installed at more than 3,000 stations, is a scalable, enterprise-wide solution
for managing ad operations across multiple properties, markets and media platforms.

This year WideOrbit is featuring software integrations that make its platform more seamless and
comprehensive than ever, including WO Media Sales for directly sending information from sales
proposals straight to traffic; WO Programmatic, WideOrbit’s sell-side exchange, sends orders and
creative assets straight to WO Traffic; Digital Orders module lets broadcasters maximize online
advertising’s revenue potential; WO Digital Hub receives data from WO Traffic for managing,
trafficking and billing cross-media deals. For radio, WO Streaming (Abacast/Clarity) integrates
with WO Traffic Digital Orders to insert ads in digital audio streams and on-demand content.