The North Hall is the home for many radio manufacturers; management and systems exhibitors; and country, regional and technology pavilions.
❶ GOING UP COUNTRY
Sometimes, smaller companies with smaller budgets can achieve significant booth “firepower” by ganging up with others from the same country or region. There are some great “new product nuggets” to be uncovered here. The Great Britain pavilion was particularly busy.
❷ SOCK IT TO RCS
Automation and broadcast software developer RCS went with a “groovy” theme for its booth. Soft amoebic shapes and constantly shifting lights matched the easy-going bar-type design. A few flower-power blooms and maybe some dancing girls in go-go boots would have been perfect.
❸ FIRST TIME
This is Curtis Machek’s first NAB Show. It’s also the first NAB Show for his company, Broadcast Logger. It’s also that company’s first official day in business. Good luck, Curtis!
❹ DO YOU DELIVER?
A customer was seen closely inspecting some RF support equipment at the Kintronic booth. “I want two, but we haven’t settled on a price,” he said.
❺ AN EYE FOR DESIGN
French company Aaton Digital showed the Cantar X3, a colorful, high-end multichannel digital audio recorder for remote applications. There is an optional separate mixer that looks almost like a child’s toy.
❻ HD RADIO ROLLS ON
It might have a new owner, but, not surprisingly, HD Radio had a strong presence in the North Hall. Cars were available for listening tests, while a wall of in-dash con- trollers demonstrated the large amount of consumer equipment available.
❼ HOT WHEELS
10 kW on wheels! WorldCast’s Ecreso debuted a vending machine-sized 10 kW transmitter with casters. As to why one would want to wheel around a 10 kW transmitter, well, someone will find a reason.
The NAB Show isn’t known as a programming exhibition, but Danny Lipford and the folks with “Today’s Homeowner” are trying to start a trend by exhibiting in the North Hall. They currently syndicate to more than 100 stations and are well on their way to 200.
❾ BUSY, BUSY
The greatest traffic in the hall was probably at the Virtual & Augmented Reality Pavilion. Suffice it to say, there was plenty of eye candy to be had there.
❿ THE NOKIA OZO-ZONE
Nokia deployed long and lean demonstrators to hand out virtual reality headsets. One did have to be careful about running into begoggled attendees caught up in their own virtual reality.