4K 4Charity Registration Still Open

Fun Run organized by Elemental Technologies is still open. Beginning with this year’s event, the 4K 4Charity Fun Run series will distribute all proceeds to raising awareness and funding for organizations that work in support of increased diversity and inclusion.

“As we look forward, we recognize that the media and entertainment industry – like so many industries – can and must do more to support diversity and inclusion,” said Laura Barber of Elemental and co-founder of the series. “With the support of NAB Show and its members, it’s an honor to devote 100 percent of this year’s proceeds toward that mission.”

The run has taken place each year at NAB Show since 2014 and has raised nearly $400,000 for nonprofit organizations.

This year the event will donate all its proceedings to raise awareness and funding for Mercy Codes, which works with vulnerable women and adolescents in crises, providing safe places, education opportunities, job skills training and community engagement projects.

Contributions also will be made to Women Who Code, a global nonprofit dedicated to inspiring women to pursue and excel in technology careers and become leaders and role models in the tech industry.

Sponsors for the event include Association Partner NAB, Media Partners NewBay Media and Rapid TV News; Platinum Sponsors Aspera, Elemental and HBO; Silver Sponsors OZO Nokia and Verimarix; Medal Sponsor Dolby; Bronze Sponsors Accedo, Brightcove, BroadStream Solutions, Comcast Technology Solutions, Irdeto, The Weather Co. and Vizrt; and Kilometer Sponsors ChyronHego, Sports Video Group, Tektronix and Wazee.

The run will take place on Tuesday, April 25, at 7:30 a.m. in Sunset Park. Transportation will be offered to and from major NAB Show hotels. Interested runners can visit www.4K4Charity.com to register.