5 Things That Caught My Eye: South Lower

The lower level of the South Hall at the LVCC is home to a wide variety of NAB Show exhibitors, from mainstream brands to emerging manufacturers and budding startups. This year, the South Hall Lower is also home to some of the convention’s most interesting exhibits. Here’s a short list of eye-catchers.

1 Rockin’ on the Strip

One attraction I found catches both the eye and the ear. Legendary bassist Tony Smith has been
playing engagements on the Vegas Strip for years; this week only, he’s jamming at the RUSHWORKS booth.

2 Say Yes! (Tech)

Not far away from Tony’s gig is an ultra-bright, high dynamic range LED video wall that Yestech has built its booth around. This dazzling display is really intended for outdoor applications, and there’s no doubt that its 5,500-nit brightness level can easily catch eyes, even in very sunny locations.

3 On the Down Low

Operating at the other end of the brightness spectrum is Datavideo’s new NightHawk NH-100 ultra-low light camera. Although it’s very easy to spot in the company’s booth, you probably wouldn’t notice it in the dimly lit environments where it’s most comfortable. It sports a whopping ISO sensitivity rating of 409,600, allowing it to literally capture “a black cat in the coal bin at midnight.”

4 Film Transport Solution

In this world of virtualization and high-tech, it’s sometimes refreshing to stop and just “watch the wheels turn.” You can do this at the Steenbeck booth. The company has been manufacturing gear for transporting and editing film — you know, the stuff you can hold up to the light and see actual images! — for more than 80 years; they are displaying their latest flatbed film technology at the show.

5 Going Big

If your 70-inch flat-panel TV just isn’t big enough, you might want to head for the Leyard and Planar booth and have a look at the 98-inch “Planar UltraRes” model. Not only is it plenty big, it also has touchscreen capabilities. It can be yours for just $27,000.

There’s plenty to catch your eye in South Lower. Be sure to spend some time there.