The South Upper Hall is a mix of old and new, with vendors that represent products ranging from equipment racks to 4K cloud services and 360-degree virtual reality cameras. Really. Here are eight things I saw in the South Upper Hall that made me stop and take a closer look — or a closer feel, in one case.
1. THE TRICK IS IN THE CARDS
Everyone loves a card trick, and it’s even better when the trick is done right in front of you. At Paywizard’s booth (SU11705CM), Chris Dugdale had a fun patter to go with his impressive sleight-ofhand skills. Best of all, at the end of the short performance, he gave each of us a packaged card trick. Oh … Paywizard manages subscription, billing and customer engagement for happier customers.
2. DRONING ON
A very cool unmanned aerial vehicle (UAV) at NAB Show is at the Acecore booth (SU9217SUL). It’s called NEO — with eight propellers and a 5-foot span, it can carry a large payload for a respectable time.
3. THE CUSHIEST BOOTH
If you’re looking to give your feet a break, stop by Mediaproxy (SU8113). It has the thickest, most luxurious carpet I had the pleasure to step on in the South Upper Hall. Mediaproxy makes compliance monitoring products for broadcasters and cable networks, so think about that when your feet are enjoying the rug. Runner-ups for the honor of cushiest rug are Optima Stantron (SU2721) and Avid (SU902).
4. CAPTIVE CROWD
Speaking of Avid, Martin Hernandez packed the company’s presentation area to overflowing with his talk on the sound design for the film “The Revenant.” Hernandez was the supervising sound editor and sound designer for the film, and he used Avid’s Pro Tools to do his work.
5. COMPELLING USER EXPERIENCE
A panel discussion called “How to Build a Compelling User Experience” was a hot ticket. The Connected Media Seminar Theater (across from booth SU11010) was filled to overflowing for the discussion, which makes the space compelling indeed.
At NEP’s booth (SU3710), large displays showed tours of some of the production trucks the company has built. Hypnotically shot with a Steadicam, the videos make it easy to stand there and lose track of time.
7. IS IT REAL?
Virtual reality has definitely arrived. Walking around the South Upper Hall, you can’t go more than a few steps without seeing someone wearing a VR headset. Fraunhofer IIS (SU15809) had an impressive 360-degree camera system (OmniCam-360, developed at Fraunhofer HHI) for virtual reality
or other applications. Nearby, Hernan Torres of Enclave Comunicaciones in Columbia was spotted trying out the VR experience.
8. THE BOOTH TO SEE
Maybe it’s just me, but the prettiest booth in the South Upper Hall is Deluxe (SU4414). Stop by and see if you agree.