To make the most of the innovation and cutting-edge technologies served up at NAB Show, attendees should take advantage of all opportunities it has to offer. The following sessions are open to all registered attendees. Visit the website for more information on session schedules.
MEDIA STANDARDS SUMMIT: THE ROLE OF MEDIA STANDARDS IN A CONNECTED WORLD
Saturday, April 16
In a world where media content is increasingly consumed on connected devices, what is the role of a media Standards Development Organization (SDO), and how is it changing? With the ability of devices to continuously update, migrate and evolve, are media standards an anachronism? Can SDOs adapt to these changes and remain relevant? What will interoperability mean in tomorrow’s dynamic and adaptive environment?
Hear from representatives of some of the top media SDOs on how they are addressing connected-device consumption, big data, the Internet of Things and other game-changing elements affecting the standards landscape.
KOREA UHD ON-AIR
Saturday, April 16
The Korean government has allocated five 6 MHz channels in the 700 MHz band for terrestrial Ultra HD television service (K-UHD), to be launched in 2018. This will likely be the world’s first such service, and it is also expected to be the first deployment of the ATSC 3.0 next-generation TV standard.
This session will provide a detailed look at the K-UHD project, presented by Korean government and broadcast-industry leaders.
MEDIA TECHNOLOGY BUSINESS SUMMIT — EXECUTIVE PERSPECTIVES ON FUTURE TECH TRENDS Sunday, April 17
Produced in partnership with Devoncroft Partners, the annual Media Technology Business Summit is a thought-provoking kickoff to the NAB Show for those interested in understanding the executive perspective on business developments in the media technology sector.
In order to separate technology hype from practical business realities, the summit will offer the audience candid assessments of vendor CEOs, technology decision- makers from broadcasters and executives from media service providers. Complementing the panel discussions is a preview of the findings of the 2016 Big Broadcast Survey, the industry’s definitive demand- side market report.
ULTRA HD MASTER CLASS
Monday, April 18
Achieving full coverage of the BT.2020 color gamut presents a difficult technical challenge for display makers due to constraints on cost, energy consumption, available light sources and the human visual system. BT.2020 RGB primaries were designed for lasers, which introduce the problems of speckle and increased observer metamerism — the phenomenon where different observers will experience different shades of colors from the same light source.
In this talk, presenters will explore the relationship between the spectral profiles of various display technologies (e.g. CRT, CCFL, LED, OLED, Laser, Quantum Dot) and the strength of the observer metameric response. They also will present a set of optimized RGB primaries that maximize BT. 2020 coverage while minimizing observer metamerism — a profile that quantum dots are uniquely positioned to achieve due to their spectral width and wavelength tunability. This session is produced in partnership with Ultra HD Forum.
BROADCAST MINDS: WHERE TODAY’S CONTENT LEADERS DISCUSS TOMORROW’S TRENDS
Tuesday, April 19
The future of broadcast is IP technology. Currently there is a lot of confusion on standards, direction and what the future might bring. Broadcast Minds will bring together the big thinkers to discuss the current state of IP and the exciting possibilities ahead.
“Broadcast Minds,” produced by New- Tek, is a part of the Super Session series, but is open to all NAB Show attendees.
CISCO PRESENTS — MEDIA IN A WORLD OF EXPONENTIAL TECHNOLOGY ADVANCES
Tuesday, April 19
This panel will talk about technology disruptions that might come up in the near future, how they might continue transforming the media landscape, and what media companies can do to prepare for the new opportunities they will present. This session, produced by Cisco, is a part of the Super Session series, but is open to all NAB Show attendees.
Monday, April 18–Wednesday, April 20
General Sessions celebrate the industry and set the tone for each day of NAB Show. High-profile speakers bring a 360-view of the state of broadcasting, AND feature filmmaking and new media platforms.
Monday’s Opening General Session features the recipient of the NAB Distinguished Service Award as well as the State of Broadcasting Industry Address. Attendees will leave General Sessions equipped with the key perspectives they will need as they navigate sessions and the show floor, and interact with their colleagues. See the program guide on-site for additional General Sessions.
INFO SESSIONS Sunday, April 17–Wednesday, April 20
Info Sessions are prepared and produced by NAB Show exhibitors and sponsors, and provide drill-downs into specific market- based solutions that help media professionals maintain competitive advantage. At press time, Info Sessions were scheduled by Telstra, Diversified Systems, Red Hat, Verizon Digital Media Services, com- Score and FilmTrack. Check the program guide for times and additional sessions.