A broad coalition of broadcast television station groups and public broadcasters announced at NAB Show on Monday that ATSC 3.0 (aka Next Gen TV) will be rolled out in 40 U.S. markets by the end of 2020.
The markets include Dallas-Ft. Worth, Houston, Seattle, Detroit and Baltimore. Station groups involved in the deployment include Fox Television Stations, NBCUniversal Owned Television Stations, Univision, Spectrum Co. (includes Sinclair) and members of the Pearl TV Group, a coalition of broadcasters and manufacturers testing ATSC 3.0 in the Phoenix Model Market.
“America’s broadcasters are on the cusp of a revolution in television,” said NAB President and CEO Gordon Smith. “The many companies invested in TV broadcasting are committed to better television service for both our viewers and for our advertisers.”
There was also good news for consumers as Michael Bergman, vice president of technology and standards for the Consumer Technology Association, noted that ATSC 3.0-enabled sets and devices are expected to hit the market by 2020.
FCC Commissioner Brendan Carr advocated for broadcasters to use ATSC 3.0 to innovate and better compete with telecommunications companies.
“It’s important that the FCC-authorized broadcasters start experimenting with ATSC 3.0, giving you the freedom to innovate—a freedom that your competitors and many others in the tech sector already enjoyed,” he said. “And when I think about the ways that broadcasters can use that freedom to innovate, one use case stands out to me: ATSC 3.0 as a new and competitive broadband pipe.”