Alison Moore, general manager and executive vice president of TV Everywhere at NBCUniversal, will deliver the keynote address for the new Online Video Conference today, 10:30 a.m., to kick off the Online Video Conference.
Moore’s address will focus on the ever-increasing importance of TV Everywhere and how this content has enhanced the consumer viewing experience on all fronts. Moore will delve into NBCUniversal’s rollout of TV Everywhere, and highlight the company’s commitment to providing various opportunities for loyal viewers to access its iconic and beloved content across multiple platforms, whether it’s on the Web, mobile or connected devices.
Following her address, Moore will do a Q&A with Will Richmond, editor and publisher of VideoNuze.
Having joined NBCUniversal in April 2014 in this role, Moore is responsible for spearheading the company’s TV Everywhere initiative that includes consumer marketing, partnerships and product strategy. Prior to the TV Everywhere role, Moore was general manager/executive vice president of NBCUniversal’s DailyCandy. Prior to joining NBCUniversal, Moore was at HBO for nine years, where she served as HBO’s senior vice president, Digital Products. She also held roles at Cablevision and Turner Broadcasting Inc. in Atlanta.
Programming from NBCUniversal’s entire portfolio of networks is available to subscribers of participating distributors via TV Everywhere apps on digital touch points including mobile, tablet and desktop. NBCUniversal’s portfolio of TVE apps includes E! Now, USA Now, NBC Entertainment, NBC News, Bravo Now, CNBC, Esquire Now, Golf Live Extra, MSNBC, NBC Sports Live Extra, NBC UNIVERSO Now, Oxygen Now, Sprout Now, Syfy Now and Telemundo Now.
The Online Video Conference runs today and tomorrow, covering topics such as virtual MVPDs, the migration to OTT, online original content, gaming and sports, content, cross-screen targeting, online advertising metrics and new online video platforms.