Tracing the adoption of unmanned aircraft systems (UAS) and unmanned aerial vehicles by the media and entertainment industries, Kevin Kelly, president and CEO of Stampede, said, “As in every other aspect of modern life, broadcasters are being challenged by consumer technology and trends to keep pace with what consumers already experience daily in their personal lives. Today, every consumer is a newsgatherer. They intersect with the day’s events, capture them on their cell phone and share them with the world through social media.
“If broadcasters hope to remain relevant in this new world, they have to be able to meet the consumer’s demand for ‘bird’s eye’ view video documentation of an event as the event is unfolding,” continued Kelly, whose company Stampede is a sponsor of the NAB Show’s Aerial Robotics and Drone Pavilion. “Drones offer broadcasters the ability to meet this consumer demand for immediate bird’s-eye video information of a breaking news story.”
Lisa Ellman, chair for Hogan Lovells Unmanned Aircraft Systems practice and co-executive director of the Commercial Drone Alliance, recognizes this potential as well: “Drones expand the possibilities for capturing informative and engaging images, delivering vital information and captivating entertainment to millions of Americans. The use of drones permits safer, less-expensive and better journalism. Drones provide television stations in smaller markets with an unprecedented opportunity to offer aerial coverage while allowing stations in larger markets to supplement their current capabilities — better enabling journalists to inform the public and alert government first responders.”
Attendees can learn more about unmanned aircraft systems and the latest in support products by visiting with exhibitors on the show floor and through demonstrations in the Aerial Robotics and Drone Pavilion.