DS X4r Highlights the Business of Digital

Erin Gargan (left) and Jason Hoch (right)

Back by popular demand, the Business of Broadcast conference will spotlight Digital Strategies Exchange for Radio (DSX4r), powered by PILOT and sponsored by Nielsen.

The day-long focus is on extending a broadcaster’s on-air brand while enhancing revenue for radio stations through the application of emerging digital media platforms.

Today’s DSX4r sessions feature discussions on social media, interactive technologies, monetization of digital platforms, podcasting and the digital dash.

The session “Chat With Nielsen” opens the day and features discussion on cross-platform measurement. Chuck DuCoty, chief operating officer at NRG Media, will host.

Author Erin Gargan, CEO of social marketing firm Socialite Agency, presents “Decoding Millennial Behavior: The Psychology of Social Sharing.”

“Many industries, not just broadcasters, tend to overlook the fact that listeners crave a two-way dialogue, as opposed to a one-way monologue with their favorite brands,” she said. “Listeners yearn to engage in real conversations, be asked their opinions around local events, be updated on breaking hyper-local news and be invited to share opinions on music, artists and releases. They want to extend the relationship they feel they have with your station into the social space.”

Live streamed video is gaining enormous traction right now, Gargan said, utilizing tools such as Facebook Live, Periscope Live, YouTube Live and even Instagram Stories and Snapchat.

“It’s the raw realness of moments that millennials are so captivated with live video,” she said.

The session “Looking (and Listening) Ahead: The Podcast Landscape in 5 Years” features panelist Jason Hoch, chief content officer at HowStuffWorks.

“Podcasting is appealing to a younger audience, which is exactly the audience that might now be listening to music on Spotify or Apple Music. So podcasting gives broadcasters an opportunity to recapture audience,” said Hoch, a digital innovator responsible for the creation and growth of original media including text, video and the brand’s 12 unique podcasts.

The DSX4r session “State of the Connected Car and Digital Dash” features panelists Joe D’Angelo, senior vice president, broadcast technology, Xperi and Jessica Jerrick, executive vice president, business development and partnerships, iHeartMedia.

Paul Brenner, president, NextRadio/Tag- Station, will participate in “The NextRadio Dial Report Update.” That session will be followed by a series of roundtable discussions on drones, which features Lisa Ellman, partner at Hogan Lovells and one of this country’s foremost drone experts; mobile/ apps, web, video and streaming, podcasting, and voice interactive radio, featuring Jeff Gibb, manager of business development at Amazon Alexa; Pat Higbie, CEO and co-founder of XAPPMedia Inc. and James Derby, chief strategy officer and director of programming, Federated Media/Federated Digital Solutions to conclude the day-long workshop.