The Digital Strategies Exchange for Television (DSX4t) is a new two-day program within the Broadcast Management Conference. The program
includes high-level presentations on the value of digital partnerships, social strategies and multiplatform monetization ideas. The workshop
also focuses on the use of aerial robotics.
Today’s program runs from 2:30–6 p.m. The presentation “Digital Headliners” features executives from groundbreaking digital companies as they share insights on headlines being generated from their organizations.
Christine M. Di Stadio, director of Digital Media at KHOU-TV, Gannett’s CBS affiliate in Houston, Texas, will moderate. LaToya Drake, from the News Lab at Google, and Adam Wiener, CBS Local senior vice president, Content, Community and Operations, round out the panel.
In the session “The Business of Digital Services” digital officers share insights on what has and has not worked as they’ve established digital services strategies for their organizations.
The final panel of the day is “Ask the Digital Expert… Social/Video/ Programmatic: Strategies/ Tools/ Monetization Ideas.
The day concludes with adult milk shakes and snacks during a session “You’re the Expert,” where audience members have the opportunity to share digital strategies.
Tomorrow kicks off with the FCC keynote from FCC Chairman Tom Wheeler at 9 a.m.
At 10:30 a.m., Sam Matheny, executive vice president and chief technology officer at NAB, moderates a discussion called “TV Everywhere: What Lies Ahead?” The session focuses on successful business models for TV Everywhere, and several of the legal, technical and monetization efforts crafted by the broadband and wireless industries. It will look at the lessons learned about live-linear OTT along with effective dynamic ad replacement and discuss how broadcasters can share in this future.
The session “Unmanned Aerial Vehicles: Myths & Realities” will look at this hot topic. UAVs are now available for everyone, but that reality is, in many cases, far ahead of FAA and other approvals. Indeed, the use of UAVs for commercial applications for the most part is still pending FAA approval. This panel of experts will cover the legal, technical and creative aspects of using UAVs for broadcast applications.
On the legal side, Lisa Ellman, counsel with McKenna Long & Aldridge LLP will provide an update on where drone laws stand now and where we’re heading.