Exhibitor Snapshot: Amazon Web Services


BOOTH SU2202  The debut of Amazon Web Services’ Accelerated Transcoding feature for the AWS Elemental MediaConvert will give broadcasters, OTT distributors and other content providers 25-times faster video processing, according to AWS. The company also reports that premium TV network EPIX is using the Accelerated Transcoding technology for 4K UHD content.

Technologies like Accelerated Transcoding are being implemented by networks to reduce the turnaround time of compute-heavy workflows. AWS Elemental MediaConvert features other technologies that look to assist with the processing time for networks, including Quality-Defined Variable Bitrate control, which can reduce file size by up to 50 percent by automatically adjusting bitrate on a frame-by-frame basis.

QVBR and Accelerated Transcoding are available in AWS Elemental MediaConvert with no additional cost.