EXHIBITOR VIEWPOINT: Grass Valley, a Belden Brand

Marco Lopez Grass ValleyMarco Lopez, President

|Q. What will be your most important product news?

|A. Grass Valley has been working hard on its IP and 4K workflow technologies, and will be high- lighting both at the NAB Show. For visitors interested in IP, our Pegasus SDN (Software Defined Networks)-based control application is the key to a familiar, broadcast-centric control environment that enables a hybrid (SDI mixed with IP) workflow and infrastructure that builds a bridge to an all-IP future. It’s important to remember that to enable smooth IP configurations, components in the workflow need to be built on open standards and prepared to interact well with technologies from multiple suppliers. IP is a gradual transition — a migration. So, protecting existing workflow and capital equipment is essential for many because the cost of new equipment and changes in workflows may be prohibitive. In addition, Grass Valley will be launching its Glass-to-Glass IP production workflow. This clearly defined road to IP includes some strategic reasoning behind the appropriate route to take through this migration as well as a host of new IP-enabled solutions.

|Q. How is your new product different from what’s available on the market?

|A. Our IP solution is unique in several ways. First and foremost, unlike many IP options coming to market, ours supports the use of com- mon, third-party IT routers and switches, but is controlled by familiar broadcast-centric interfaces. That open approach is critical in minimizing disruption for broadcasters and allowing them to leverage existing investments during the migration. And second, our parent company Belden has a long history of transitioning other industries to IP-based infrastructures. Belden has supported several IP migrations in other industries and has more than 40 years’ experience in this area. We leverage that expertise to help broadcasters realize the same benefits that companies operating networks in the enterprise and industrial industries have enjoyed for years via support from Belden.