EXHIBITOR VIEWPOINT: Imagine Communications

Charlie Vogt, CEOCharlie Vogt, CEO

|Q. What do you anticipate will be the most significant technology trend at the 2015 NAB Show?

|A. We are living in a mobile-enabled world in which content providers are looking to create, de- liver and monetize more content than ever before across a myriad of consumer end-point devices. The media broadcast industry is at an inflection point—an exciting transformation—and content providers are quickly taking interest in transition- ing away from legacy systems and proprietary hardware to IP-enabled, software-defined and cloud-virtualized environments, which provide the freedom to grow, change and adapt. We have been a leader in this inevitable industry transition for a while now.

Going into the NAB Show, technology ad- vances have accelerated the prospect of handling all content over an IP network, and we will see increased use of standard, commercial-off-the- shelf (COTS) IT hardware for many broadcast network functions. Because COTS hardware is less expensive, can be worked harder and no longer re- quires as much expensive rack space, floor space, power and cooling, it enables greater efficiencies and huge cost savings. Once we can implement everything in software, it becomes much more efficient.

|Q. What will be your most important product news?

|A. While it is too early to announce specifics, going into the NAB Show we will be releasing de- tails of our end-to-end, cloud-based video delivery platform, which includes Just-In-Time packaging, Cloud DVR and Dynamic Ad Insertion (DAI) ca- pabilities. We will unveil some exciting partnership news with some of the world’s leading technology companies that will enable us to better serve our customers’ software-defined, cloud-virtualized and IP-enabled framework requirements.

Building on the momentum we gained last year, where we introduced the industry’s first IP-enabled cloud playout solution, VersioCloud, we have continued to cloud-enable more of our solutions to provide customers with greater con- trol and flexibility over their operations.

Some of these solutions will be announced closer to the show, along with some truly groundbreaking customer implementations. You can also expect to hear about new additions to our line of dense and powerful Platinum routers, as well HEVC enhancements to our multiscreen encoding platform.