Futures Park Highlights Emerging Technologies

This year’s NAB Labs Futures Park is featuring an array of exhibits covering a range of global
technology developments of interest to broadcasters. Close to half of the Park’s booths this year
feature first-time exhibitors, likely to expose attendees to brand new experiences.

In its 2013 debut appearance, the NAB Labs Futures Park built upon the success of the
International Research Park that was launched in 2010, as a special section of the NAB Show
convention floor reserved for presentation of media- related research and development projects
from around the world.

Exhibits in the Futures Park represent current edge-of-the-art media technologies from
governmental, academic and commercial research and development facilities. They are selected
by NAB Labs for presentation in the Futures Park based on their relevance and interest to
broadcasters, and typically include some historic firsts (see NHK’s listing below for an example).

Exhibitors scheduled to appear in the 2015 NAB Labs Futures Park include the following
organizations:

ADVANCED MEDIA WORKFLOW ASSOCIATION

AMWA develops standard formats for media workflows tailored to specific production
applications. (U.S.)

ASTRAPI CORP.

Astrapi presents a non-periodic, spiral-based signal modulation that is a patented,
transformative innovation at the core of telecommunications. It provides new ways to
combat noise and interference, and improves spectral efficiency, providing a mathematical basis
that allows Moore’s law to be applied directly to telecommunications performance. (U.S.)

DAVID PROJECT

Four partner organizations in the DAVID Project, a European Commission-funded project for
long-term preservation of A/V content, will show their progress in detection, restoration and
avoidance of future deterioration. (Austria, Germany, U.K.)

ELECTRONICS AND TECHNOLOGY RESEARCH INSTITUTE

ETRI is demonstrating an advanced multimedia system designed to cover a range of ATSC 3.0
service environment needs from RF transmission to platform and applications, including Layer
Division Multiplexing (LDM) transmission, Advanced Digital Signage and Fixed + Mobile UHD
Hybrid 3DTV. (S. Korea)

FRAMEWORK FOR INTEROPERABLE MEDIA SERVICES

FIMS is a joint effort of AMWA and the EBU, producing agile, service-based architectures that
are adaptive to rapidly changing A/V production needs. Presentations and demonstrations by
users and vendors are being held throughout the show. (U.S./Switzerland)

GOHDR/UNIVERSITY OF WARWICK

goHDR/University of Warwick is presenting two step-changes in HDR video. First, a professional
HDR video broadcast pipeline from an ARRI Alexa through the real-time HDR manipulation of
Vicomtech’s Tebas system to a Sim2 HDR display; and second, with AMD, a 3D real-time Spherical
harmonics lighting computation based on real-time HDR capture. (U.K.)

NHK

NHK is demonstrating 8K Super Hi-Vision in a special presentation theatre  a 350-inch screen and
22.2-channel sound, and showing new content, including highlights from the FIFA World Cup in
Brazil. A highly portable 8K camcorder, a multiplexing scheme called MMT, a full 8K/120Hz
production system and a loudness meter for 22.2-channel audio also are being shown, along with a
showcase of the ever-evolving lineup of 8K displays. (Japan)

NAB LABS

NAB Labs presents a series of on-screen scenarios for new services potentially enabled by a
next-generation television broadcast system. The use cases include targeted advertising, localized
emergency alerting and viewer-response interactivity.

NPR LABS

NPR Labs is showing results of their current studies in compatibility of Single-Sideband Stereo with
legacy FM stereo receivers, the effects of various MDCL modes on AM HD Radio reception and best
practices for resolving LTE interference. Other projects being displayed include designing loudness
tools for public radio producers, a hybrid FM synchronous booster system and expanding upon recent
RDS emergency alerting work. (U.S.)

ROCHESTER INSTITUTE OF TECHNOLOGY

One of the world’s leading academic institutes on imaging technology, RIT will present and
demonstrate current research being conducted by seniors in the Motion Picture Science and Imaging
Science departments. (U.S.)

SWISSAUDEC (ECMA-407)

Swissaudec, in cooperation with McGill University and EPF Lausanne, is displaying a plugand- play
ECMA-407 (Scalable Sparse Spatial Sound System)-based UHD TV chain with a 2D to 3D audio
up-mix system. (Canada/Switzerland)

SYMBOLSHIFTERS

SymbolShifters is showing their patented method for connecting traditional television broadcast to
the digital universe of computers, tablets and mobile phones. The technology briefly embeds a
scanable code, such as a QR, in the video stream and data linked to the icon is automatically
harvested and stored locally for later retrieval by the consumer. (U.S.)

VISION III IMAGING

v3 is showing their parallax visualization (PV) R&D efforts. On display will be examples of their PV
Forensic Video Toolset, v3 Game Code, v3 PV Computer Animation Toolset and examples of their
parallax scanning stereoscopic v3D computer animation and live-action imagery. (U.S.)

The 2015 NAB Labs Futures Park is in a new, expanded location in the North Hall.