Currently scheduled with three days of events and sessions featuring awards, celebrities and information, the Main Stage in the North Hall will play host to general sessions such as the Show Opening and the inaugural We Are Broadcasters Celebration.
The Main Stage is sponsored by ION Television and Ruptly. Blackmagic Design proudly supports the Opening Keynote and Intel hosts a Super Session Monday afternoon.
NAB SHOW OPENING
Monday, April 9, 9–10:15 a.m.
The opening session will feature NAB President and CEO Gordon Smith’s State of the Industry keynote, followed by a Fireside Chat with Rep. Greg Walden, R-OR, chairman of the House Energy and Commerce Committee. YouTube’s Chief Product Officer Neal Mohan will present a keynote talk, and the event is capped with the presentation of the Distinguished Service Award to Robin Roberts, co-anchor of ABC’s “Good Morning America.” The opening is sponsored by Blackmagic Design.
THE FUTURE OF PROFITS IS PURPOSE
Monday, April 9, 11 a.m.–12:15 p.m.
This session approaches the growing business practice of placing values promotion as a purpose of a company rather than the traditional role of selling a product or service. Marketing consultants Simon Mainwaring, founder and CEO of We First, and Roy Spence, co-founder and chairman, GSD&M and co-founder and CEO, The Purpose Institute, will speak on the subject and offer tips and practices from clients.
INTEL PRESENTS: THE FUTURE LIKES ITS MEDIA FAST, IMMERSIVE, EVERYWHERE
Monday, April 9, 1:45–2:45 p.m.
The event features Lynn Comp, vice president, Data Center Group and general manager, Visual Cloud Division, and guests discussing an increasingly technologically immersive entertainment and lifestyle environment. Topics to be examined include virtual reality, 5G, information distribution methodology and data storage demands.
LEADING THROUGH DISRUPTION
Monday, April 9, 3:30–4:30 p.m.
Why are consolidation, FANG (Facebook, Amazon, Netflix and Google) and the future top of mind for decision makers in the media, entertainment and technology space? This session will examine how executives grapple with the impact of disruptive forces on audience, revenue and the workforce. Panelists include Muriel De Lathouwer of EVS, Amy Emmerich of Refinery29, Ginny Morris of Hubbard Radio and Marian Pittman of Cox Media Group. The session is produced in partnership with NAB Education Foundation, Alliance for Women in Media, TVNewsCheck and RadioInk.
PODCASTS GO BROADCAST
Tuesday, April 10, 9:30–10:30 a.m.
Podcasts are one of the most popular forms of media entertainment today, generating an estimated $220 million in annual business — up 219 percent from two years before (source: Interactive Advertising Bureau). Out of this fast-growing audience and buzzy content has come a series of linear, cable and digital TV deals, as players like ABC, Amazon, HBO Bravo and Oxygen announce adaptations of podcasts into television series. As part of this session, top podcasters and producers will lead a lively discussion about the path from audio to video, and what they’ve learned along the way.
WE ARE BROADCASTERS CELEBRATION
Tuesday, April 10, 3–4:30 p.m.
The Tuesday Main Stage events will culminate with the We Are Broadcasters Celebration. Washington, D.C. news station WTOP-FM will receive a special NAB Crystal Heritage Award, and the winners of the NAB Crystal Radio Awards honoring the year-round community service commitment of local radio stations will be announced. Other honorees include Mark Aitken of Sinclair Broadcast with the NAB Television Engineering Achievement Award; Tom Jones of Carl T. Jones Corp. with the NAB Radio Engineering Achievement Award; and Clay Freinwald, chairman of the Washington state EAS Committee and the Society of Broadcast Engineers EAS Committee, with the Service to Broadcast Engineering Award.
READY PLAYER ONE: THE STORIES BEHIND A WINNING TEAM
Wednesday, April 11, 9:30–10:15 a.m.
Steven Spielberg’s “Ready Player One” imagines a future where lives and virtual reality converge. Come share clips and insights with members of the R.P.O. team as they take you behind the scenes of the making of the major film.
RACE ON THE RED PLANET: CHASING OUR CREATIVE FUTURE WITH CURIOSITY AND OPPORTUNITY Wednesday, April 11, 11 a.m.–12:15 p.m.
NAB Show and Amazon Web Services, an Amazon.com company, will present a session with three acts that will explore cloud-based media workflows combined with advanced machine learning to deliver immersive viewing experiences. Act One will produce a high-pressure, over-the-top video event involving the NASA Jet Propulsion Laboratory rovers on Mars. Act Two will offer a peek into the future role video and machine learning technologies will play on Earth and in the journey to Mars by futurist Marco Tempest. The third and final act will feature a panel discussion between high-profile media brand and scientific technology leaders leveraging cloud media workflows and looking to machine learning and artificial intelligence to enrich those processes.
STAR WARS: THE LAST JEDI
Wednesday, April 11, 2–3:15 p.m.
Industrial Light & Magic provides a look into the making of “Star Wars: The Last Jedi” and its most compelling visual effects sequences. In honor of the space saga’s digital and Blu-ray release, attendees will hear never-before told stories about how the filmmakers built some of the most visually arresting and detailed shots. Speakers include Eddie Pasquarello, VFX supervisor; and Enrico Damm, environment supervisor.