The NAB Show Daily News asked a number of industry leaders to share their thoughts on technology trends with respect to the future of the media and entertainment industry. Here are some of their answers.
Christy King | Media Tech Consultant | nRapt
“I think current technology trends are impacting media at an accelerated pace. Many tech discussions in the last few years started with ‘if.’ Today I hear a lot less ‘if’ and a lot more, ‘Here is what we are doing.’ The great big ships of media are in mid-turn, no longer thinking about whether they should turn. Huge sets of information have been analyzed and actions are being taken. The media industry is a fascinating, scary, wonderful place right now, and I look forward to seeing which educated guesses turn out to be the winners.”
“‘Unleashed’ and ‘This changes everything’: NAB’s themes sum up the crossroads that our industry has arrived at perfectly. This is the fulcrum year for our industry — those who have adapted to the new landscape will thrive, those that have not will struggle. This fundamental change is being driven on two fronts: the new consumer ‘Wherever, whenever’ consumption model with the Internet at its heart on the one hand, and the move to production and delivery infrastructures based on standard IT, cloud, virtualization and SaaS models on the other. The fact that so many IABM member companies are clearly adapting their business models for this future, I think, gives us all cause for optimism.”
“The one overarching issue for all broadcasters is how to deal with the changing media marketplace. While broadcasting once had the electronic media world to itself, so much of what it does can now technically be replicated through digital means. Thus, broadcasters need to take the unique aspects of what they do and look for ways to exploit it so as to maintain and grow their audience. While there is no question that radio is still the dominant local audio medium, in younger demographics, that preeminent position is being challenged as digital audio services become more and more accessible to mobile audiences. Radio needs to spend the time and money to plot its response to the challenges that digital media presents, and to take advantage itself of the opportunities that digital media affords. As to technology, anything that makes it easy for broadcasters to exploit their content in the digital world, and to make money doing it, while also avoiding the copyright traps that digital media sometimes presents, is going to be very valuable.”
“The Society of Motion Picture and Television Engineers (SMPTE) celebrates its 100th anniversary this year. The Society, along with motion imaging and sound technologies, has evolved in many ways over the past century, but its primary mission — a commitment to enabling interoperability — remains unchanged. As the media industry evolves, new entrants and emerging technologies are challenging every aspect of the media workflow, from technology tools to business models. Every step along the media chain is changing. SMPTE continues to provide valuable leadership and guidance, along with the critical industry standards, that enables a thriving media industry the world over.”
“Sensor technology for filmmakers has been one of the more exciting things to develop in the last decade, from the boom of the original Canon 5D Mk II shooting video to the ARRI Alexa shooting countless feature films. Everything in between (RED, Sony, Panasonic, et al) has also seen positive developments during this growth. With the release of Blackmagic Design’s 4.6K sensor (of which I’ve been a beta tester), there truly is a bridge between high performance at an actual digital cinema level and affordability that I, as a business owner and feature filmmaker, can get my hands on without breaking the bank. This is very exciting! The trend of sensor quality and affordability will only continue to flourish by these camera companies. With today’s high-quality sensors and low-cost affordability, there is absolutely no reason ‘lack of camera quality’ can be used as an excuse, which means the core story is even more important than ever, which is great!”