Industry Voices: Ostrowski, Clark, Gougherty & Smith

The NAB Show Daily News asked a number of industry leaders to share their thoughts on technology trends with respect to the future of the media and entertainment industry. Here are some of their answers.

MIREK OSTROWSKI, Technical Director | Radio Wrocław, Poland

“Radio is facing various challenges today. Young people often decline listening to the radio, and the gap in listening habits between older and younger generations is increasing. Radio also has new competition in the shape of content aggregators and music service suppliers. Simultaneously, new audio consumption possibilities, such as wireless loudspeakers with artificial intelligence are popping up and smartphones are full of apps. In this context, I ask the following question: Is there a place for the radio in this world? I’m sure radio will survive, but in order to thrive it needs to develop new platforms and digital is the way forward. To assure its place in the future, radio has to be innovative and retain its independence. It also needs to be hybrid to connect digital broadcasting and the internet, which will make it more attractive and mobile for younger audiences. Radio Wroclaw has been employing hybrid radio services since 2009, when we launched the first DAB+ pilot in Poland.”

CURTIS CLARK, ASC Chairman | ASC Motion Imaging Technology Council | member of the organization’s Board of Governors

“I expect to see a lot of developments in motion imaging with new digital cinema cameras and displays, particularly in terms of HDR. The use of HDR (high dynamic range) represents such an impactful difference in the way viewers can experience images. HDR allows visual storytellers to expand the canvass in terms of highlight and shadow detail. When people shoot and master using ACES (the Academy Color Encoding System), they can make the most of this additional picture information. If you look at the large number of UHD televisions being sold, it’s important to keep in mind that many now offer HDR, along with 4K or nearly- 4K resolution, and a wider color gamut, which allows subtler color reproduction and greater tonal dynamics than people are used to seeing. I look forward to seeing greater adoption of HDR with wide color gamut.”

SUZANNE GOUGHERTY, Director of MMTC Broadcasting and Brokerage | Multicultural Media, Telecom and Internet Council

“We are excited about the incubator program, a concept first proposed in 1990 by the National Association of Black Owned Broadcasters (NABOB). At that time NABOB’s proposal was presented to the Minority Ownership Task Force, an FCC advisory committee created by FCC Chairman Al Sikes. The idea was that a broadcaster that brought a qualified new voice in a market would be entitled to a waiver of the multiple ownership rules enabling the broadcaster to control an additional station in that market. FCC Chairman Ajit Pai said at our MMTC Broadband and Social Justice Summit that ‘the concept is simple;’ it is a ‘personal priority’ for him since the proposal was not accomplished in 2014. MMTC has supported this concept for the past 27 years. We feel it is finally time for this concept to be adapted, so that future generations of minority and female broadcasters can have an opportunity to enter the marketplace.”

CLYDE SMITH, Senior Vice President Advanced Technology | Fox Network Engineering and Operations

“We are looking forward to seeing and hearing about progress in IP Infrastructure, the most recent Implementations, and seeing 60+ vendors demonstrate interoperability in the IP Showcase. With 2018 being the beginning of ATSC 3.0 implementation in the United States, we are very interested in learning about plans for rollouts such as the ‘Phoenix Model Market’ and the Dallas Single Frequency Network, as well as the new generation of products being introduced to support 3.0. We are looking forward to seeing the progress that has been made in the Interoperable Master Format Specifications and Standards. SMPTE, DPP, EBU and NABA have been collaborating to support Broadcast IMF. Now, with ProRes supported in MXF it also will be incorporated into IMF Specifications and BXF 6.0 will support Broadcast IMF specifications this year for both J2k and ProRes Implementations. We will be discussing these with manufacturers to understand