Industry Voices

The NAB Show Daily News asked a number of industry leaders to share their thoughts on technology trends with respect to the future of the media and entertainment industry. Here are some of their answers.

WENDY MCMAHON, President of the ABC Owned Television Stations Group

“Local television news continues to be the most trusted and most watched news source. Local services, apps and recommendations dominate the mobile home screen and represent a fast growing market. But the supply of local content has not kept up with demand and traditional local news outlets have scaled back, creating in some respects, a local content crisis. Enabled by technology … by data … by curious and engaged people, I am confident this information gap can be addressed. I’ll be looking for ideas to create better and more targeted experiences for our viewers and enabling our advertisers to be even more sophisticated and surgical in their pursuit of relevant consumers. Bringing those uniquely digital qualities and attributes to linear television is very intriguing. I’ll also be searching for ways to create highly localized, hyperrelevant services and experiences on digital platforms.”

DAN RAYBURN, Chairman | NAB Streaming Summit

“The consumption of video grows each year across all platforms, but the industry is still working hard to monetize content and figure out the business models that work best with consumers. New live, linear OTT services have come to the market; more content is being created and syndicated; but content owners, broadcasters and publishers are still building out workflows that can do more with less, and still provide a good quality experience. The industry has pretty much adopted HEVC as its codec of choice, but the next-generation codecs are being experimented with by content owners and are showing some interesting results of what the future made hold for video compression. AI is an interesting technology tied to specific video platforms, but it is still too early to know the impact it will have on the market and the specific use cases and applications it is best suited for.”

MAIRE MASON, VP, General Manager of WSKQ-FM MEGA 97.9FM & WPAT-FM AMOR 93.1FM, New York | Spanish Broadcasting System Inc. (SBS)

“By 2020, 75 percent of new cars are expected to be ‘connected’ to digital services, breaking radio’s monopoly on the car dashboard and relegating AM/FM to just one of a series of audio options behind the wheel! … New technology solutions? Artificial intelligence (AI) delivers value to every industry, enabling new business models. It does so by supporting key initiatives such as customer engagement, digital production, smart cities, self-driving cars, risk management, computer vision and speech recognition. … Generation Z, which is expected to account for 40 percent of all consumers in the United States by 2020, shows little interest in traditional media, including radio, having grown up with on-demand digital! … Opportunity: Radio is capable of [reaching] one of the most generalized consumer segments (teen, men, women, 18–49!). And one of the most costeffective of the major medium forms!”

PETE LUDÉ, CTO | Mission Rock Digital

“There are many shifting pieces in the media ecosystem right now, but by far, the biggest impact will come from changing consumption habits. Consumer viewing will continue drifting from wired homes to mobile. Home entertainment is maintaining
the shift from living room screens to tablets, game consoles and virtual reality HMDs. Out-of-home viewing is extending beyond movie theaters to VR-enabled locationbased entertainment complexes. … I’m excited to see new display technologies,
such as large LED walls with image quality so advanced they can replace cinema projectors. New MicroLED displays are also being introduced for television and mobile displays. And perhaps most interestingly, this new MicroLED technology will soon be
used in VR and AR displays, improving the image quality and brightness.”