It’s impossible to scroll through your Facebook newsfeed without noticing the proliferation of video content. Traditional, live, 360 — and live 360 — video content are now staples of “autoplayed” video consumption for users of all demographics.
According to the social media giant, these videos get upwards of 4 billion views per day, and the significance of this is especially evident to those tasked with maintaining broadcasters’ digital and social presence.
Whether you’re a novice just dipping your toes into social video or a seasoned professional looking to improve engagement, be sure to add the Facebook Video Boot Camp to your NAB Show schedule. The boot camp is open to sports, entertainment and news publishers interested in tips to optimize content on the social media platform.
The three-and-a-half-hour event is intended to share practical tips, data-driven insights and best practices to help attendees improve their social video strategies through a series of panels and a keynote address.
The panels will feature case studies from the sports, entertainment and news industries. All will be used to explain strategies for publishing video content on Facebook, including using Facebook Live to cover events, creating interactive broadcasts, as well as connecting with new audiences via social media.
Facebook Product Director Daniel Danker will deliver the keynote address and provide an overview of how video fits into the social media platform. In addition to Danker, Facebook will have other staff in attendance, who will offer technical support to attendees. For example, staff can help with Facebook page creation and maintenance, as well as profile setups. Attendees can also use this opportunity to learn about other Facebook products.
Ultimately, attendees should leave the event armed with more informed social video strategies and practical knowledge of how their peers have handled similar content challenges.
The sessions are part of the Business of Broadcast conference, and an additional RSVP is required because seating is limited; prospective attendees should plan accordingly.