Master Series Discusses Importance of Storytelling

Today’s Creative Master Series presents an eclectic group of panels that examine such diverse topics as sound design, cinematography and the importance of authenticity in certain types of storytelling.

The series, described by Dennis Wharton, NAB’s executive vice president of Communications, offers “a comprehensive education experience and provides attendees a peek at how some of the industry’s leading talents perform their craft.”

50 Shades

In the phenomenon “Fifty Shades of Grey,” Jamie Dornan and Dakota Johnson step into iconic roles of billionaire entrepreneur Christian Grey and curious college student Anastasia Steele

For “Fifty Shades of Sound,” Mix magazine’s editor Tom Kenny will speak with sound design experts Becky Sullivan, Kelly Oxford, Anna Behlmer and Terry Porter to discuss their work on the worldwide box office blockbuster “Fifty Shades of Grey.” The partnership with the Motion Picture Sound Editors (MPSE).

While audiences might have been consciously focused on other topics of the steamy film, the subtle use of sound was also an essential aspect of the overall experience. This panel will provide insight into their technical and creative choices in building its soundscape.

The MPSE, said Treasurer and Board Member Paul Rodriguez, “always strives to broaden our reach to professionals, students and organizations
throughout the industry and the Creative Master Series helps us realize the goal.”

Next in the lineup at 1:45 p.m. is “Checking into ‘The Grand Budapest Hotel’ A Conversation With Oscar-Nominated Cinematographer Robert Yeoman, ASC.” For this discussion, produced in partnership with the American Society of Cinematographers (ASC), American Cinematographer
magazine’s Managing Editor Jon Witmer and highly accomplished director of photography Robert Yeoman will examine the latter’s collaboration with director Wes Anderson, particularly on the multiple Oscar nominee, “The Grand Budapest Hotel.”

Robert Yeoman

Robert Yeoman

Yeoman, whose work came into prominence in Gus Van Sant’s “Drugstore Cowboy,” has shot a great many powerful and visually impressive films, most notably in collaboration with Anderson. The two began their collaboration on the director’s feature debut, “Bottle Rocket,” in 1996 and has continued through seven films and a number of commercials.

“I was thrilled with the attention ‘Grand Budapest’ got,” says Witmer, “because he has been one of my favorites going back to ‘Drugstore Cowboy.’ I’m looking forward to sitting down with him to talk about his artistic and technical approach to his work, particularly on ‘Grand Budapest.’ I also intend to talk about some of the fascinating new gear he used on the film, particularly to get some of those incredible camera moves that take the story seamlessly from one level of the hotel up or down to another. I’m also very curious to hear his take about the reasons he shoots all of Anderson’s films on celluloid even in this modern, digital landscape. I think the session will be very interesting for everyone, regardless of whether their professional
focus is related to cinematography.”

The last session today, “One-On-One: A Top-Rated Series Cast Member Talks Authentic Storytelling,” begins at 3 p.m. It is produced is in partnership with the Entertainment Industries Council (EIC), a nonprofit organization designed to influence writers, directors, producers, editors, reporters and everybody else involved in content creation to portray truthful portraits of health and social issues.

The session will feature a conversation with the winner (unnamed at press time) of the organization’s Prism Award, which EIC gives out each year (in collaboration with the FX Network as well as substance abuse and mental health organizations) in recognition of the “accurate depiction of substance abuse and mental illness: prevention, treatment and recovery in film, television, interactive, music, DVD and comic book entertainment.”

“It is so important when storylines and characters involve these important issues,” said Skylar Jackson, vice president of External Communication,
“that they do so accurately and in ways that people can identify with. The normalization of these conversations [in our media] can lead to
health-seeking behavior and build healthier communities. Our Prism Awards call attention to the people that are doing this and I look forward to
this important discussion.”