Media Creators, Tech Experts Point To Future Changes

Itʼs no mystery that technology has recently given us popular methods to view entertainment that would have been considered science fiction only 25 years ago. Who knew that people would want to watch soccer matches and “Seinfeldˮ reruns on cell phones?

Now that video has moved into the cloud, applications are available to stream, store, create, process and distribute media in real time, freeing us from physical locations and — in many cases — expensive hardware. The cloud is now a pipeline for the highest-quality entertainment and sports, and tech companies are using this data pipe for other visual experiences such as 360-degree video, augmented reality and other immersive technologies.

This rapid change in the media environment will be the topic of today’s Super Session “Intel Presents: There’s Revolution in the Air — How Technology Is Transforming Media, Entertainment and Broadcasting.ˮ

Hosted by Jim Blakley, general manager of the Visual Cloud Division at Intel Corp., this Super Session will focus on how technology will transform the way content is created and distributed, and how the rate of innovation in the industry is accelerating.

“The media industry is undergoing complete transformation, driven by mobility, broadband and the cloud — the primary enablers of change,ˮ Blakley said. “It’s been happening for some time in animation as well as in computer-generated imagery (CGI), as the desire for higher-performance computing becomes a necessity to compete and innovate.ˮ

Blakley and Intel have had an aisle seat for all these changes, having been involved in the earliest computer animated films from the big studios.

“We have had a long and exciting history particularly with the major animation studios,ˮ Blakley said. “Since the beginning, realism of the experience has always been driven by how well an animator can simulate the physics of things like grass, cloth, fire and lighting. Modern animation and CGI have been made possible by Moore’s Law. As the media and entertainment industry move to embrace technologies like virtual and augmented reality, we continue to work closely with the studios to meet their current and future computing needs.ˮ

Since the entire industry is now affected by technologies such as cloud computing, Blakley said that most NAB Show attendees will find something new and useful in the presentation.

“Visual cloud computing is enabling the creation and delivery of video and graphics applications that deliver more high-quality content to more users, faster than ever before,ˮ he said. “Technologists, engineers, strategic planners, forward thinkers and others who want to learn more about how this revolution will make amazing visual cloud experiences possible for everyone on the planet should come to this session.ˮ

Joining Blakley in this presentation will be David Ward, chief technology officer for Cisco Systems; two-time Academy and Grammy Award-winning composer A.R. Rahman; and Dave Andersen, associate professor of computer science at Carnegie Mellon University.

Ward sets the strategy, design and development of his divisionʼs transport and mobility equipment, core, edge and access routers and operating systems, and he leads research and development of new technology. Working in Indiaʼs film industry, Rahman has been dubbed “the Mozart of Madras,ˮ and has become one of the worldʼs best-selling recording artists. Andersen specializes in networked computer environments, with particular interests in resilient distributed systems and power-efficient computing.

The industry has seen that there has been more change in the media and entertainment field in the past five years than in the previous 10, and that pace of change will only continue. This Super Session offers an opportunity to hear from leaders in the IT and music industries about the impact this accelerating pace will have on our work and creativity as media professionals.