Media Technology Business Summit Analyzes Strategic Industry Trends

For the sixth year in a row, NAB Show offers the Media Technology Business Summit, a half-day conference that examines “the business of media” from the perspective of all levels of the media value chain including CEOs, CTOs and CFOs. Produced in partnership with research firm Devoncroft Partners, the Summit, held Sunday, April 23, is open to all NAB Show registrants.

“Our objective is for the Summit to create a forum of exchange between [technology suppliers, technology end-users and institutional investors/financial professionals,] while also serving as a thought-provoking kickoff for the show,” explained Joshua Stinehour, principal analyst at Devoncroft.

The conference will begin with two sessions offering a summary of the latest research from Devoncroft’s Big Broadcast Survey, the largest demand-side study of the global media industry. The sessions will provide an analysis of strategic industry trends and developments affecting media technology sector participants and focus on the state of the broadcast and media technology industry in 2017, including key customer investment areas.

The Summit will then feature five executive panels of broadcaster CTOs, broadcaster CFOs, technology vendor CEOs, service provider executives and IT executives representing the full technology stack of suppliers.

The session “The Vendor C-Suite: Strategies for an Evolving Market” will feature a panel of executives at leading technology vendors, including Ross Video CEO David Ross and Belden President and CEO John Stroup, who will offer views on the most important commercial issues facing the industry. Specific topics will include the business challenges and opportunities associated with next-generation technology investments (such as 4K/ UHD, IP infrastructure and cloud); evolving revenue models associated with virtualized technologies; and merger and acquisition activity for both the vendor and technology end-user.

“The idea for this panel is to give the audience the view of the executive who’s paying for the big booth,” said Stinehour.

The session “Leveraging Hyperscale IT Infrastructure for Next-Generation Media Workflows” will feature a panel of executives from IT vendors, including Cisco Systems’ Engineering Chief Technology Officer and Chief Architect Dave Ward and IBM Chief Technology Officer of Global Media and Entertainment Peter Guglielmino.These experts will offer the IT community perspective on developments in the media sector and share opinions on the implications of broader technology advancements. In particular, the discussion will focus on the role of the IT vendor in the ongoing transition to take advantage of technologies such as IP and virtualization. The session will be moderated by Al Kovalick, founder of Media Systems Consulting.

The following panel, “Service Provider C-Suite: Perspectives on the Future of Media Technology,” will feature Akamai Executive Vice President and Chief Strategy Officer Bill Wheaton along with other executives from leading media service providers who will discuss views on both technology developments and deployment considerations for media organizations.

In particular, the panel will focus on key considerations for technology solutions for multiplatform content delivery and monetization. Additional topics will include perspectives on next-generation technologies and trends toward greater outsourcing of
technology infrastructure.

A panel of technology decision makers at leading broadcasters — including Richard Friedel, executive vice president/general manager of Fox Network Engineering and Operations; Renu Thomas, executive vice president of Media Operations, Engineering and IT at Disney/ABC Television Group; and John Honeycutt, chief technology officer of Discovery Communications — will offer informed perspectives on the most significant industry trends affecting technology budgets and the technology purchase decision. The audience of “The Broadcaster C-Suite: Trends Driving Investment Decisions” will benefit from an emphasis on the business implications of technology decisions for broadcasters.

The final panel of the conference is new for this year and a chance for attendees to hear from the chief financial officers of three major broadcasters.

“The Broadcaster C-Suite: The Opinion of Financial Decision-Makers” will feature panelists Joe Dorrego, executive vice president/chief financial officer of Fox Television Stations; Michael Tuvell, senior vice president/chief financial officer of Tribune Media; and Lucy Rutishauser, senior vice president/chief financial officer of Sinclair Broadcast Group.

“This is an opportunity to hear from the people who are making the financial decisions about what’s going on in their companies,” said Stinehour. “I can’t think of anything better to be doing on the Sunday of the show.”

“NAB Show is a technology show; and technology exists to support the business model of the customers. As it has evolved, the tech has to evolve, and there are lots of questions other than engineering questions that need to be answered,” Stinehour said. “This Summit is all about bringing the executive communities into one place as a forum to focus in on the business issues that are impacting the technology and purchasing sectors and to help separate the hype from reality.”