NAB Show continues to highlight ways that content producers can become better storytellers through technology while also focusing on the evolution of the distribution side of the business. The organizers of this year’s event have revamped and retooled to meet the needs of media and entertainment professionals that now include streamers, gamers and podcasters. As such NAB Show has been enhanced to include a new lineup of sessions, summits and exhibits.
“Effectively using technology is critical to creating quality content,” said Chris Brown, NAB executive vice president of Conventions and Business Operations. “NAB Show offers inspiration, training and the very latest tools and technologies to help storytellers step up their game and advance their tradecraft.”
NAB Show will debut the new one-day Streaming Summit, a conference that will focus top to bottom on the culture and dynamics of the streaming media business. What was cutting edge and resourceful 12 months ago — be it ways of monetizing or streaming protocols — may be outmoded and outpaced this month. The summit will address topics like live linear workflows, transcoding, distribution, new business models and technology platforms.
“As video streaming services continue to gain immense popularity, media and technology companies must evolve to meet the demand for quality content when and where consumers want it,” Brown said.
In addition to the Streaming Summit, the NAB is introducing the Ad Innovations conference that will look at everything from AI and big data to ad models and new platforms. The conference Content Strategies for Podcasting will look at the way podcasting can tap into rabid fan engagement and introduce new revenue streams. Likewise, the new eSports conference looks at this rapidly growing market and the ways in which streaming, media rights and fan engagement tools are helping shape it.
NAB Show also has shuffled around several of its legacy events — the TV, Radio and Technology Luncheons — into two new major events. The first is a new NAB Achievement in Broadcasting Dinner; the second is a celebration called We Are Broadcasters Celebration. The changes were made to better highlight key awards and expose them to a broader NAB Show audience, Brown said, while still highlighting the work the broadcast industry does from a business, creative and community perspective.
A number of new areas will spring up on the show floor this year. At the Destination NXT Theaters, on-the-show-floor education programs found in the South Upper and North Halls, attendees can listen to presentations on distribution, delivery and commerce and technology advances. Other new spots on the show floor will be the Podcasting Pavilion and the Immersive Storytelling Pavilion, which will explore the ongoing creation and commercialization of virtual, mixed and augmented immersive content.
The NAB will also usher in three new networking opportunities, including several new Community Mixers, the new Braindate series of small group conversations and a new Draft House food and beverage area in the South Hall.