Attendees to the Show Floor will find a number of business- and technology-focused pavilions with more exhibitors and some session offerings to add to their learning opportunities. Four pavilions are new to the show this year.
Advanced Advertising Pavilion
The Advanced Advertising Pavilion in the North Hall brings together leaders sitting at the intersection of content, marketing and technology as they address the new opportunities being created by a constantly changing landscape. Featuring publishers, broadcasters and multiplatform content creators as they look to reach and monetize audiences; technologists who want to integrate solutions that deliver value; and marketers who want to create a higher ROI.
Aerial Robotics and Drone Pavilion
Content creators are always looking for fresh perspectives and new angles to propel their projects to new heights. Visitors to the Aerial Robotics and Drone Pavilion in the Central Hall will find the industry’s leading experts ready to take them through all the aspects of employing aerial technology. The pavilion will feature exhibitor demonstrations built to give attendees an up-close and personal look at the latest technologies in action.
ATSC 3.0 Pavilion
This special zone in the North Hall, within the 2017 Futures Park, features 10 individual ATSC members/contributors from around the world, each showing ATSC 3.0-related developments. Demonstrations in the pavilion will include low-power, over-the-air transmission and reception of ATSC 3.0 signals.
Connected Car Hackathon — Driven by Ford
What does the new technology in the automotive industry mean to broadcasters and content publishers? Join NAB and Ford in the North Hall for the Connected Car Hackathon, a competition where visitors can explore how access to vehicle-generated data and the increasing autonomous capabilities of vehicles will affect the delivery of audio and video inside the car.
The multiscreen viewing experience comes to life in connected media|IP in the South Upper Hall. This is the solutions destination that explores the underlying technologies enabling audiences to receive, discover and interact with content across any device, anywhere. It’s all about IP-focused technology including IPTV, OTT, mobile, social and cloud. And it’s all about consumer engagement and bringing audiences closer to the action. Through exhibits and a full seminar lineup, connected media|IP will provide attendees with the tools and knowledge to deliver the ultimate multiscreen audience experience.
Cybersecurity and Content Protection Pavilion
As the world becomes increasingly dependent on the cloud and digital platforms, the need for elevated cybersecurity is at an alltime high. The new Cybersecurity and Content Protection Pavilion in the Central Hall features companies securing the future of a digital world. Convention-goers can learn how to protect their most valuable assets, programs, networks, data and ultimately their business from malicious activity.
Destination : NXT
From concept to consumer-ready, the North Hall is home to three eXTreme destinations spotlighting tomorrow’s technologies and solutions: Futures Park, StartUp Loft and SPROCKIT.
Futures Park showcases advanced projects, presented by NAB, powered by PILOT. It features demonstrations of high-tech media developments in progress, prototypes and products not yet available for sale, from academic, government and commercial research laboratories in the United States and around the world.
SPROCKIT features the most promising market-ready media and entertainment entities from around the world — the Best of the Best. The “By Invitation Only” startups have proven products, customers and services and are ready to scale. The industry’s media and entertainment companies trust SPROCKIT to help them find the right startups to bring the right products, services and revenue models to the market at the right time.
StartUp Loft is the launching pad for the industry’s newly created companies. Get the first look at product and service offerings that have recently hit the market.
Facebook Live Video Solutions Pavilion
Much of the content now appearing via Facebook Live has become highly-produced, driving even deeper engagement with audiences. Facebook has identified a set of tools and platforms that help publishers optimize their Facebook Live broadcasts. A selection of vendors will be on-hand to demo these tools and platforms, which can help take your Facebook Live productions to the next level. The pavilion will be on the South Upper Lobby.
The new IP Showcase in the North Hall will offer you a holistic view of industry alignment, action and transformation thanks to internet
protocol technology. With leadership from AES, AIMS, AMWA, EBU, IABM, MNA, SMPTE and VSF, the industry has developed this pavilion to help everyone from broadcast/IT engineers to CEOs to TV producers determine how they can best reap the benefits of IP. This attraction features a full schedule of must-see IP education sessions within its IP Showcase Theatre along with demonstrations of new applications and the latest interoperability developments.
NextGen TV Hub: Powered by ATSC 3.0
The NextGen TV Hub, located in the Central Lobby, will showcase the many ways that ATSC 3.0 will transform television, with new capabilities for broadcasters and programmers such as over-the-air addressable advertising and audience measurement. Visitors can see how ATSC 3.0 will be delivered to today’s devices in tomorrow’s home seamlessly mixing over-the-top with over-the-air content in the world’s first Internet Protocol broadcast system.
Content creators can visit the Post|Production Campus in the South Lower Hall to learn the latest tips and tricks for content creators — from shoot to post. Curated in partnership with Future Media Concepts, this learning and networking area of the show floor will feature 30-minute sessions presented by certified instructors, creative sessions by noted editors, daily happy hours, raffles and birds-of-a-feather meetups.
Virtual and Augmented Reality Pavilion
Attendees can get hands-on in the North Hall with the latest augmented and virtual reality equipment and software. This new medium is affecting all aspects of filmmaking, storytelling, cameras,
lighting, sound, production, special effects (VFX), editing, distribution, coding and consumption. The pavilion features content producers and tech companies building the future and changing the way we consume information.