Ride the Podcast Wave

Valerie Geller (left) and Seth Resler (right).

More and more people are becoming involved in podcasts. That involvement includes radio broadcast groups and individual radio stations.

Five sessions are planned for today in the Podcast Spotlight.

Kicking things off will be “Podcast Spotlight: Today in Podcasting — A Radio Station’s Guide to Metrics, Reach, Distribution and Monetization,” held 10:30– 11:30 a.m.

Moderator Rob Walch will convene a panel featuring Todd Cochrane, CEO, RawVoice; Rob McCracken, director, Digital Solutions Group, The E.W. Scripps Co.; and Rob Greenlee, head of content at Spreaker.

“With this session we hope to answer questions those in radio have about podcasting,” said Walch, “and to let them know the state of podcasting in 2017 and how it can help with branding and monetization for those stations. We also hope to dispel some of the myths and misinformation around podcasting.”

Following that, Jacobs Media’s Seth Resler will present the session “Podcast Spotlight: Practical Podcasting — Podcasts Your Radio Station Can Launch Next Month,” 11:40 a.m.–noon.

According to Resler, “A lot of radio stations know they need to be podcasting, but aren’t sure how to take that next step beyond repurposing their on-air content. This session will offer up some ideas for broadcasters looking to take the plunge into original content created exclusively as a podcast.

“I’ll offer up some simple show concepts that will give broadcasters some ideas of how they can enter the world of podcasting without feeling overwhelmed. I’ll offer some examples of what other radio broadcasters around the United States are doing, and show people how they can apply those ideas to their own radio stations.”

Beginning the afternoon will be “Podcast Spotlight: Podcast Content That Builds an Audience and Sells,” 12:05–12:50 p.m.

Session host Valerie Geller, broadcast consultant and author of “Beyond Powerful Radio,” explained, “If you want to create podcasts that grow audiences and make money, come. You’ll meet people who are doing just that and will share what they know.”

She added, “Radio and podcasting is a natural marriage allowing broadcasters to paint with all our colors on a new creative and now potentially lucrative canvas. In the session, you’ll meet Chris Booker, KAMP(FM) afternoon show host and cohost of ̔The PHP: Perez Hilton Podcast,̕ along with ̔Viral Podcasting̕ author/podcaster Kerry Lutz.”

Looking at the bottom line will be the next session, “Podcast Spotlight: Roadmap to Revenue — The Multiple Ways a Radio Station Can Monetize a Podcast,” 12:55–1:10 p.m.

Running the session will be Tom Barnard, host of the “The Tom Barnard Podcast,” and Scott Jameson, operations manager for Cumulus Media’s KQRS(FM)/ KXXR(FM)/ WGVX(FM) in the Twin Cities.

“We’ll provide several examples helping podcasters find useful ways to grow revenue,” Jameson said, “along with content ideas that can also provide advertisers with unique ways to connect with users.” To conclude the series, NAB’s Director of Radio Operations Josh Miely will helm an “informal gathering” with food and refreshments, “Podcast Spotlight: Finger Food and Networking,” 1:10–2 p.m. Miely said, “We’re excited to be wrapping up the Podcast Spotlight by giving attendees a chance to interact and network with the impressive group of podcast experts we’ve assembled.”

The Podcast Spotlight is part of the Business of Broadcast conference.