Scoping Out the Show Floor

Excitement, anticipation… As media and entertainment professionals arrive in Las Vegas, many will ask themselves, “How will I get it all done?”

Attendees will be more than 98,000 strong when they slip out of the desert sun for the first time and walk into the convention center. They’ll realize that there are nearly 1 million square feet of exhibit floor space with more than 1,700 exhibi- tors to visit.

If this is your first NAB Show you’ll be surprised at how much there is to see on the exhibit floor. If you’re an NAB Show veteran, you already know what lies ahead. Make it easier on yourself by planning ahead.

CENTRAL HALL — If you are at NAB Show to see how content is acquired and pro- duced, this is the place to start. The big broad- cast muscle is here in the Central Hall: Sony, Canon, JVC and Panasonic. This is one of the few places in the world where you’re welcome to fiddle and futz (gently) with a $100,000 4K HD camera.

The intriguing camera support accessories are here, too, giving you the chance to figure out the difference between a batwing louver and a light- ing barndoor. You also will find shiny, hardside camera cases, gauzy camera filters and 25-foot- tall jibs on display.

NORTH HALL — Several years ago, NAB made the decision to move the integral work- horse technology that runs a facility into the North Hall, giving a more spacious home to A/V manufacturers, production switchers and networking gear from exhibitors such as Ross Video, Imagine Communications and Evertz. The North Hall hosts five (count ’em, five) pa- vilions at the show: the NAB Labs Future Park, with demos of new technology and research including NHK’s stunning 8K images; the New Media Expo (NMX), which gives voice to pod- casters, Web TV content creators and social media technologists; the StartUp Loft, a landing pad for the industry’s newest companies; Connected Media|IP Pavilion, the destination that explores the technologies enabling audiences to receive, discover and interact with content across any device, anywhere; and the SPROCKIT program, which invites 30 new companies to participate and partner with large company veterans.

 

“It is a big show and we know it is helpful to do whatever we can to make it simpler to consume, and in a more engaging way wherever possible.” —Chris Brown NAB Executive Vice President, Conventions and Business Operations

OUTDOOR/MOBILE — You may have stumbled on one of the most popular areas of NAB Show totally by accident. In the week before NAB, massive satellite and production trucks literally roll into the Outdoor/Mobile Media area, anchored with NEP, E-N-G Mobile Systems and Inmarsat Global. This area also features the Beer Garden, where you can sit a spell before moving on to the South Hall. Want to see a camera crane atop a Porsche Cayenne and have a beer while you do it? Now you know exactly where to go.

SOUTH LOWER — The two-story exhib- it space known as the Upper and Lower South Halls hold a number of two-story booths, 30-foot projection screens and professionally developed demos that can leave you dazzled. On entering the main entrance of the bottom level, the booths are massive, anchored by the likes of Blackmagic De- sign, ChyronHego, Grass Valley and Red Digital Cinema. As you make your way through, booths become smaller, but no less impressive, including Telestream, EVS, Aframe and Akamai. This hall is home to post production and display technology, including the Plug In Pavilion.

SOUTH UPPER — The South Hall is capped with the Upper Hall, a mecca for distribution and delivery as well as online video. Companies such as Intel, HP and NewTek will be part of NAB Show’s StudioXperience area, which sets up and demos the newest technology within a real live studio. In addition to networking com- panies such as Tektronix and storage providers like Digital Video Archive, the Upper Hall will present cloud technologies from companies like Brightcove and Streambox.

DP-SHOWThis is also where you’ll find flying cameras in a cage. One of the most exciting spots on the convention floor will be the new Aerial Robotics and Drone Pavilion, including an enclosed cage with flying drones that will give attendees a close look at the technology behind these new camera configurations.

For attendees needing quick answers on post questions, Post|Production Campus, which is curated in partnership with Future Media Con- cepts, is a learning and networking area toward the back of the hall that will feature 30-minute sessions by instructors and editors.

Need a little more help to get it all done? NAB Show is bringing back the guided floor tours, as well as enhanced audio tour offerings through the NAB Show mobile app, including new tours focused on advertising technology and military and government media technologies.

“It is a big show and we know it is helpful to do whatever we can to make it simpler to consume, and in a more engaging way wherever possible,” said Chris Brown, executive vice pres- ident of Conventions and Business Operations for NAB. “In listening to the feedback from our attendees, we know that it is important for us to constantly be focused on experience, engage- ment and navigation.”

So what is a must-must see when it comes to the show floor?

“This is nearly an impossible question to an- swer,” Brown said. “There is so much to see and to some extent it depends on what lenses you are looking through.”