Series Delves Into the Creative Process and Online Distribution

The Creative Master series winds up its exciting three-day run today with a lineup of presentations
starting with “From Dazed to Boyhood: Collaboration Over 22 Years.”

The session, produced in partnership with the American Cinema Editors (ACE), will hone in on the
work of editor Sandra Adair, ACE, and her productive collaboration with director Richard Linklater
that has lasted more than two decades — and particularly on “Boyhood” a single production that
spanned a decade.

Adair will be interviewed by editor and University of Southern California professor Norm Hollyn
(“Wild Palms,” “Heathers”), recipient of the first Michael Kahn chair of film editing at the university.

“I want to look at how she evolved a style with Linklater,” Hollyn said. “We will watch a number of
clips of their work and we plan to show some early and later cuts of scenes to really demonstrate how
the editing of a project develops from start to finish. Sandra has an incredible body of work, across
many genres with many directors, and I know she has a lot to say about the creative process.”

As more and more content is bypassing the traditional gatekeepers and distribution is moving online,
the sharply divided and time-honored roles in filmmaking have blurred. One-personband productions
have gotten significant attention and generated real revenue.

The session “Breaking the Hollywood Mold: Finding Success on YouTube and Beyond” recognizes this
trend and examines case studies with some of the people finding success in this still-new space.

Dave Werner, senior experience designer, Adobe, will be joined by Ryan Connolly, who has amassed
some half-million regular online viewers for his Web series “Film Riot” and his short film,
“U.F. Oh Yeah”; Red Giant’s resident filmmaker, the Webby-Award-winning Seth Worley, who has
created short films, branded content and commercials for clients including JJ Abrams’ Bad Robot
Productions, the Leo Burnett agency and others. Also participating in the discussion are filmmakers
Niko Pueringer and Sam Gorski, co-founders of Corridor Digital.

This very timely discussion will look at what it takes to make it as an online filmmaker and ask
questions such as: What makes production for the Web different? And what does this rapidly changing
work landscape mean to those taking a more traditional career path?

The session will offer attendees from all facets of production a fascinating look at new distribution
models and the trailblazers who are making use of them.

Since 1957, New York Festivals (NYF) International has presented their prestigious awards recognizing
achievements for excellence throughout feature films and TV. The awards have since expanded to
include many more types of production, including corporate, documentary, mini series and more.
Yesterday, NYF handed out the Lifetime Achievement Award here at the NAB Show during their
International TV & Film gala.

For the fifth year in a row, NYF is co-producing a discussion as part of the Creative Master series.
“Produced in partnership with New York Festivals (NYF)” will be moderated by Michael Pearce, who
spent 20 years in television news as a reporter, producer and writer and also served as head of global
initiatives for Yahoo Studios. Pearce will speak with a prestigious NYF award winner (not named by
press time) about what it takes to receive that kind of recognition.

“The discussion will provide an insider’s perspective on what it takes to be an award winner in today’s
multiplatform world,” says Rose Anderson, executive director of the NYF International TV & Film
Awards. “The competition is very strong and it reaches around the world so the people that receive
these awards are extremely accomplished.”