Attendees wanting a sneak peek into the minds of the industry’s leading executives will have a unique opportunity during The Second Annual NAB Show Executive Leadership Summit, which will take place Sunday, April 7 at the Encore at Wynn Las Vegas. The summit offers the chance for today’s media, entertainment, technology and advertising leaders to meet privately and in panel workshops. It allows attendees to share ideas, exchange strategies and form a blueprint for tomorrow’s business plan.
The event co-chairs are Sarah Baehr with Horizon Media; Jon Feltheimer with Lionsgate; Lachlan Murdoch with 21st Century Fox; Susan Schiekofer with GroupM U.S.; and Tony Vinciquerra with Sony Pictures Entertainment.
Deloitte, Cadent, Tubular and Akamai are sponsors of the event.
The summit was an invite-only event last year, but this year NAB is allowing those interested to apply to attend. Attendees can sign up here.
The goal is to grow the event across the media, entertainment and technology industries, as well as increase interaction among participants.
“We did not want to unintentionally miss the opportunity to include those interested in being part of this unique event,” NAB said. “By creating an application process and promoting the event more broadly, we hope to attract those folks who will most benefit from a gathering like this.”
The summit will touch on subjects important to today’s investment makers, senior- level leadership players, ad decision makers and content producers. The Lippin Group has worked with NAB to plan the summit for its inaugural and sophomore years, with the goal of bringing together C-level executives and placing prominent industry leaders to serve as co-chairs.
“We designed the event to be forward- looking and address many of the pressing issues confronting an industry in constant change,” said Dick Lippin, chairman and chief executive officer of The Lippin Group. “The program will include deep dives on the direction of M&A activity and where investment dollars are headed; the sustainability of the current advertising model; the future of content creation in the age of OTT platforms; and the coming technological changes and opportunities in store with the transition to Next Gen TV, among many other topics.”
The day will start at 2 p.m. with author, blogger and technology futurist Shelly Palmer, who will emcee the program. The first session features keynote speaker Charlie Collier, the new chief executive officer of FOX Entertainment. Collier will share his thoughts on the future of the television business and his vision for FOX Entertainment.
This address will be followed at 3:15 p.m. with the panel, “Where is the Money Going?” The panel will focus on recent — and seemingly ongoing — merger and acquisitions prompted by streamers such as Netflix, Amazon and Hulu and discuss the impact these M&As have on the industry. The panel will delve into the current advertising model and debate whether or not it’s still viable in this new streaming world; and if not, the changes that need to take place.
Rob Golum of Bloomberg News will moderate a panel with Sarah Baehr of Horizon Media, Jeffrey Sine of The Raine Group and Susan Schiekofer of GroupM U.S.
“Content for consumers is good and probably better than it has ever been,” said Schiekofer, chief digital investment officer of GroupM U.S. “However, the paywall properties such as Netflix, as well as adblocking, limits reaching a chunk of consumers.”
Schiekofer added that while the acquisitions are rapidly taking place and moving forward in a fast and purposeful way for the Netflix’s of the world, the networks themselves are not standing still.
“They, too, are broadening their potential assets with acquisition,” she said. “They are creating content studios, acquiring social development and distribution companies as well as video asset and distribution companies.”
The differences between producing content for streaming services versus traditional broadcast and cable networks will be unpacked in a panel starting at 4:15 p.m. “Programming and Creative Investment in the Age of Streaming” will draw on the expertise of the panelists and their experiences in both the digital and traditional worlds. The influence of these worlds on future business models will also be explored.
Dade Hayes of Deadline Hollywood will moderate a discussion with Stephen Davis of Hasbro Inc., Erin McPherson of Verizon, Sandra Stern of Lionsgate Group, and Sarah Aubrey of WarnerMedia Streaming Service.